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Minute Maid Juices to Go adds two new flavors

BY Ryan Chavis

ATLANTA — Minute Maid Juices to Go will welcome two new flavors to its product line. The new blends, Minute Maid Tropical Blend and Minute Maid Berry Blend, are the first Juices to Go products to contain vegetable juice. 

Minute Maid Tropical Blend is made with carrot, pear, mango and pineapple juices; Minute Maid Berry Blend contains pear, grape, purple carrot, pumpkin, beet, blueberry, raspberry and strawberry juices. Both flavors deliver essential vitamins: Minute Maid Tropical Blend contains 100% of vitamins A and C, and Minute Maid Berry Blend contains 100% vitamin C.

“Our goal is to keep our fans refreshed with great taste and good nutrition, and we are excited to offer them more options from our Minute Maid Juices To Go product line,” said Charles Torrey, VP marketing for Minute Maid. “Minute Maid Tropical Blend and Minute Maid Berry Blend are full of flavor and sure to provide active individuals with delicious refreshment on the go.”

Both new flavors are available in 15.2-fl. oz., single-serve bottles at a suggested retail price of $1.79 to $1.99
 

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Wheat Thins Popped to debut in March

BY Ryan Chavis

DEERFIELD, Ill. — Wheat Thins fans will get a new product to enjoy with the introduction of Wheat Thins Popped. The snack will hit retailers nationwide beginning March. 

It will be the first popped whole grain snack with wheat as the first ingredient. Wheat Thins Popped has less than 130 calories per 27-piece serving and comes in three varieties: Original Sea Salt, Sour Cream and Onion and Spicy Cheddar. The snack will retail for $3.69
 

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Chelsea Handler, 7UP Ten challenge Americans

BY Ryan Chavis

PLANO, Texas — Comedian Chelsea Handler and 7UP TEN are teaming up to bring a fresh challenge to Americans for 2014. The duo is empowering people to toss out their New Year’s resolutions and embrace the things they love by making a resolution that they can actually keep.

“Year after year, people make unrealistic resolutions and resolve to give up sweets, give up being a couch potato, give up being miserable at their job and resolve to find their one true soul mate. And believe me — that’s just my list. But these lists just go on and on. Frankly, I’m sick of it,” Handler said. “That’s why I love 7UP TEN. I really don’t have to give up anything.”

The TEN website features videos of Chelsea lampooning 10 popular — and often times unsuccessful — New Year’s resolutions.

“Chelsea Handler is the perfect person to help 7UP TEN spread the message that consumers should give up nothing this year and make resolutions they can keep,” Eric Blackwood, director of brand marketing at Dr Pepper Snapple Group, said. “With the line of TEN beverages, consumers can do what they want, drink what they want and still get the full flavor they love — with no guilt.”

The 10-calorie soda line made its debut on store shelves in 2013 and comes in five flavors: 7UP TEN, A&W TEN, Sunkist TEN, Canada Dry TEN and RC TEN.

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