CENTER STORE

Minute Maid introduces two flavors of enhanced juice drinks

BY Adam Kraemer

HOUSTON Minute Maid announced today the expansion of its line of enhanced juices to include two new juice drinks—Minute Maid Pomegranate Flavored Tea and Minute Maid Pomegranate Lemonade.

The Minute Maid Enhanced Juice and Juice Drink line offers 100 percent juices and juice drinks that are nutritionally enhanced to help meet consumers’ health needs. Along with the other flavors, including Minute Maid Pomegranate Blueberry flavored 100 percent fruit juice blend, in Minute Maid’s offering of pomegranate-flavored enhanced juices and juice drinks the new offerings also contain antioxidant vitamins C and E.

“Consumers love the health benefits that antioxidants provide and the taste of pomegranate, as we’ve seen from the phenomenal success of our Pomegranate Blueberry flavored juice blend,” said Charles Torrey, Minute Maid marketing group director. “With summer just around the corner, now is the perfect time to enjoy the delicious pomegranate flavor in refreshing, nutritionally enhanced tea and lemonade.”

All Minute Maid Enhanced Juices and Juice Drinks are offered in distinctive 59-fl.oz. PET bottles, with an “easy pour” side grip and clear packaging to showcase the quality of the juice

Both new products are available now in stores nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Schiffner to retire as Campbell Soup chief financial officer

BY Adam Kraemer

CAMDEN, N.J. Campbell Soup Co. announced this week that chief financial officer Robert Schiffner plans to retire on Jan. 31, 2009.

According to published reports, he will step down earlier if his successor is appointed, as the company is currently searching for his replacement, but has agreed to remain with the company through January to facilitate a smooth transition.

“Throughout his 33-year career in the food industry, Bob has demonstrated unwavering integrity and a commitment to strong financial controls,” Douglas Conant, Campbell’s president and chief executive officer, said. “As a key member of our management team, he has helped lead the company through a period of significant change. Bob played a vital role in developing the Transformation Plan that renewed and revitalized Campbell and restored it to a growth track. He is respected for his focus and insight throughout the organization and the investment community.”

“Bob has been an indispensable partner to me as we have worked to transform Campbell, consistently delivering strong financial performance while also building our capabilities for the future,” Conant continued. “We are deeply indebted to Bob for his dedication and his outstanding contributions to the company. I look forward to working with him through the transition, and wish him the very best in a very well-earned retirement.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Brown & Haley debut Roca Buttercrunch Thins

BY Adam Kraemer

TACOMA, Wash. Brown & Haley, a Tacoma, Wash.-based candy company, has introduced Roca Buttercrunch Thins.

The candy sticks, which come in boxes of eight, are available in four chocolate flavors: milk chocolate butter toffee, dark chocolate butter toffee, milk chocolate caramel and dark chocolate truffle.

“When you bite into a thin you taste the coating of chocolate and then the buttercrunch just squishes in your mouth for a pop of butter flavor,” said chief executive officer Pierson Clair, according to published reports.

The boxes sell in grocery and drug stores for about $3.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES