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Minute Maid introduces four reduced calorie beverages

BY Jason Owen

HOUSTON — Starting this week, four new reduced calorie juice drinks from Minute Maid will hit store shelves. These light drinks should help consumers stay on track with their New Year’s resolutions.

 

Minute Maid Pure Squeezed Light No Pulp Orange Juice is one of the new varieties for people seeking a lighter way to enjoy the great taste of orange juice. Never from concentrate, Minute Maid Pure Squeezed Light No Pulp Orange Juice has 50 calories per 8-oz. serving, and 50% less sugar and calories than regular orange juice. This no pulp variety complements the current Minute Maid Pure Squeezed Light Orange Juice with Calcium and Vitamin D that is already in stores.

The three other new juices each boast only 15 calories per 8 fl. oz. serving, which is 85% fewer calories than regular fruit drinks: Minute Maid Light Raspberry Fruit Drink with Tea and Light Peach Fruit Drink with Tea, as well as Chilled Light Mango Passion Fruit Drink, a mix of mango and passion fruit.

“These four new juice drinks were created to offer the great-tasting juice flavor people expect from Minute Maid, but with fewer calories,” said Charles Torrey, VP marketing for Minute Maid Business Unit. “Today people are more conscious about what they’re eating and drinking. They want variety when it comes to both taste and calories. With these new juice drinks, we’re continuing to expand our portfolio to offer great-tasting options to help people meet their individual needs.”

All of the new Minute Maid reduced calorie products are packaged in clear and recyclable 59-oz. PET bottles. The four new products can be found in the chilled section of grocery stores across the United States.


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Back to Nature launches new all-natural granola

BY Jason Owen

NAPLES, Fla. — Back to Nature Foods Co. announced today that it has launched a new all-natural sunflower and pumpkin seed variety of Back to Nature Granola.

Made with crunchy clusters of whole grain oats, the new variety packs 25 g of whole grain and 6 g of protein per serving. Like all Back to Nature products, it has no artificial preservatives, flavors or colors. The new product variety complements an existing line of granolas featuring ingredients like blueberries, cherries, almonds, pecans, honey and chocolate.

"We are excited to add another highly nutritious granola to our product offering. Sunflower seeds and pumpkin seeds provide significant amounts of key vitamins and minerals like vitamin E, magnesium and zinc. They supply diverse antioxidant benefits that are not widely found in food," said Vincent Fantegrossi, president and CEO of Back to Nature Foods C. "Most importantly, they are simple ingredients found in nature, and it’s a great-tasting granola."

Back to Nature sunflower and pumpkin seed granola will be available in a 12-oz. resealable pouch at traditional grocers and all-natural and organic specialty food stores.

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Little Debbie cakes maker bids on Hostess brand

BY Jason Owen

CHATTANOOGA, Tenn. — McKee Foods, makers of Little Debbie snack cakes, is offering $25 to $30 million for Hostess Brands’ Drake’s brand, according to published reports. Hostess filed for Chapter 11 bankruptcy protection in January 2012.

The Tennessee maker of Little Debbie snack cakes is poised to be the lead bidder at an auction for the assets of the bankrupt company, composed mostly of intellectual property and some equipment, according to the reports. Drake’s Wayne, N.J., plant — the only kosher bakery plant in the U.S., a Hostess investment banker has said in court — isn’t included in the deal.

Drake brands is the maker of such treats as Devil Dogs, Ring Dings and Yodels.

Hostess is aiming to file the agreement with the U.S. Bankruptcy Court in White Plains, N.Y., on Monday. The deal requires a judge’s approval to be put into action, and the offer will be subject to higher bids at auction.

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