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Mintel survey eyes savings in back-to-school shopping

BY Jason Owen

CHICAGO — Research by Mintel shared on Thursday reveals how parents across the country are trying to save on items for the back-to-school shopping season.

Some of the key trends Mintel found were:

  • 48% shopped sales or clearance racks or outlet stores to save on back-to-school shopping last year.
  • 32% bought clothes on sale throughout the year in 2012 and saved them for the new school year, 36% did the same for school supplies.
  • 37% say they used coupons to cut their back-to-school budget last year.
  • 26% compared prices online before purchasing in store or through a mobile app on their smartphones before purchasing in store.

The research also asked: What are parents buying and how much are they spending? The results were:

  • 33% of parents spent more on school supplies in 2012 than they did in 2011, 24% spent more on electronic products and 36% saw a bigger apparel and shoes bill.
  • The average family spent $80 on school supplies last year, $224 on electronic products and $244 on clothes.
  • 76% of parents say that back-to-school in-store promotions and items shown at the end of the aisles usually catch their attention.
  • 53% of U.S. parents say they worry about how they will afford their child’s back-to-school supplies and clothing.
  • 21% of parents say they wait until school starts to see what other kids are wearing before they purchase new clothes for their child.
  • 40% of moms and dads say they worry that if their child doesn’t have the "right clothes" or supplies, other kids will tease them.
  • 91% of American parents believe it’s important for their child to have all the supplies they need to start school.

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Eisai launches educational resource for worker obesity management

BY Jason Owen

WOODCLIFF LAKE, N.J. — Eisai Inc., the U.S. pharmaceutical arm of Tokyo-based Eisai Co. Ltd., announced on Thursday the launch of a new website, "Closing the Gap: Obesity Management for Employers," to provide employers with an educational resource for information about obesity management.

"We know from our research that most employers consider obesity to be a top employee health challenge," said Dave Martin, VP of managed markets, value and access for Eisai. "While there are some helpful resources available for employers, we also noted significant gaps; therefore, we decided to build this all-inclusive website as a companion to an e-newsletter, in partnership with The Benfield Group."

Both the e-newsletter and the website will provide employers access to articles, links to other sites and other downloadable tools including:

  • Closing the Gap in Obesity Management Solutions: The Importance of Integrating New Prescription Medications into Employer Strategies to Help Reduce Obesity in their Employee and Dependent Populations. A publication that reviews the challenges and opportunities of obesity management and provides recommendations from an Eisai-sponsored advisory board of leading employer health benefit decision-makers on approaches to update employer strategies.
  • Blueprint for Health: A free, interactive online tool available through the American College of Occupational and Environmental Medicine that allows employers to estimate direct and indirect costs associated with the conditions they select, by entering key employee demographics.
  • Your Weight Matters Campaign: The Your Weight Matters Campaign was developed by the Obesity Action Coalition and sponsored by Eisai. The Your Weight Matters Campaign encourages all Americans to measure their weight and take the Campaign Challenge by making a pledge to talk to a healthcare provider about their weight and its impact on their health. All Campaign participants receive a free toolkit to help them prepare for the conversation of weight with their healthcare provider.

The content for the Blueprint for Health and Your Weight Matters Campaign websites are not controlled by Eisai, the company noted.


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REvive

BY DSN STAFF

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