Mintel: Moms with younger kids put emphasis on safety, value and nutrition when making buying decisions
CHICAGO — Motherhood influences the way women shop, according to Mintel research.
The research firm found that being a mother influences shopping habits as an increased emphasis is put on the safety, value and nutrition of everyday purchases:
More than half of moms who only have children younger than 6 years old (51%) said they question how safe things are for their children to eat, use and wear;
40% said think about the long-term impact products have on their children;
35% are thinking more about the use of chemicals in food and drink products;
Despite 46% of moms with younger kids saying low prices for products has become more important, 33% are paying more attention to the content of the food they buy.
"As compelling as issues such as budgeting, nutrition, safety, and convenience are individually for moms, they also represent tradeoffs," Mintel lifestyles and leisure analyst Fiona O’Donnell said. "For instance, when it comes to ensuring safety, the lowest price may be a little less important. In food shopping, the desire for convenience may come in conflict with a goal of better nutrition. For retailers and marketers, an overarching opportunity exists in helping moms balance their many priorities.
"The considerable expenses associated with having kids make budgeting and value-seeking more essential," O’Donnell said. "At the same time, the increased time and logistical pressures of parenthood put a premium on convenience. On a more instinctive level, moms’ need to protect and nurture their kids puts a sharper focus on safety and nutrition information."
Motherhood influences the way women shop, according to Mintel research Well, duh!
Coty ups its offer for Avon
NEW YORK — In an effort to move forward with its acquisition of Avon, Coty has reached out to Avon’s board members in a letter, stating that Coty is willing to augment its original buyout offer.
Stating it was "disappointed by the current stalemate," Coty said Thursday in a letter that it is "revising [our] proposal to $24.75 subject to due diligence and the other conditions. This price represents a premium of over 36% to the original undisturbed closing price on March 6, 2012 before our initial proposal of $22.25 and also represents over $1 billion of incremental value to your shareholders, despite a materially weakened outlook for your business."
Last month, Coty reaffirmed its interest in Avon after the company rejected the unsolicited bid valued at $10 billion.
Coty requested in its letter to Avon’s board that the company respond by close of business this Monday. If Avon’s board again rejects the bid, Coty said it will withdraw its proposal.
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Aveeno, Rite Aid continue to support the Skin Cancer Foundation’s Road to Healthy Skin Tour
SKILLMAN, N.J. — The Skin Cancer Foundation’s Road to Healthy Skin Tour, presented by Aveeno and Rite Aid, once again is touring the country to raise skin cancer awareness.
This year, the Aveeno brand is hitting the road in the tour’s customized RV to make an estimated 85 stops in 27 states from March through September. It will provide free full-body skin cancer screenings, samples of Aveeno products and educational materials.
Since its start in 2008, the Road to Healthy Skin Tour, staffed with local volunteer dermatologists, has made approximately 330 stops, screening more than 13,000 people and detecting 239 suspected cases of melanoma.
Over the past 40 years, rates of melanoma in people aged 18 years to 39 years grew by 800% among women, and 400% among men. This year, an estimated 76,250 new cases of melanoma are projected to occur in the United States — up 6,020 cases from 2011 figures. Increased exposure to ultraviolet radiation is a key force driving this melanoma "epidemic," with indoor tanning among young women accounting for the disproportionate prevalence.
The Skin Cancer Foundation’s Road to Healthy Skin Tour is an example of the work that the Aveeno team is looking to highlight through its new Be An Active Natural Fund, established in April to inspire people and organizations to embrace the spirit behind Active Naturals. Throughout the year, the makers of Aveeno will award more than $300,000 in grants to the Skin Cancer Foundation and individuals whose inspirational efforts nurture beautiful change in themselves, their communities and the world around them.
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