BEAUTY CARE

Mintel: Majority of teen, tween girls use nail products

BY Antoinette Alexander

CHICAGO — Nail products are the most popular cosmetic item among teen girls, according to recent Mintel research, with 92% of girls between the ages of 9 years and 17 years using some sort of nail product.

“Similar to lip makeup, girls are introduced to nail products at young ages, often before their teen and tween years,” stated Shannon Romanowski, beauty and personal care analyst at Mintel. “The popularity of nail products is partly due to the abundance of options these cosmetics offer — special effect polishes, nail art, etc. Girls can create a whole different look relatively easily.”

Nail product usage rises to 97% for girls aged 12 to 14 and 14% of all teen and tween girls use nail products on a daily basis. Mintel research found that the popularity of nail products among teens and tweens is consistent with the overall strong performance of the nail care and color category, which saw growth of roughly 72% between 2007 and 2012.

“Nail polish usually retails between $5-10, and some value-priced brands can be purchased for as little as $2,” noted Romanowski. “The affordability of nail polish, in addition to new product innovations, has made the category especially popular among younger girls. Brands are also extending their appeal by offering products based on iconic characters like Hello Kitty and even popular childhood desserts like ice cream and sprinkles.”

Forty-seven percent of teen and tween girls who use beauty and personal care products say they do so to create different looks depending on where they’re going, while the same percentage use them to feel more confident. Meanwhile, 41% say they use them to look better in photos and 20% use them to look older or more grown up.


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New Revlon Laser Brilliance styling tools hit market

BY Antoinette Alexander

EL PASO, Texas — Specifically created to style hair without the damaging effects is the new Revlon Laser Brilliance line of styling tools.

The Laser Brilliance dryer, straightener and curling iron have lighted chambers near their styling surfaces, which emit infrared heat during the styling process to help hair preserve its natural moisture while minimizing frizz. Each time the tools are used, the hair texture is improved, according to the manufacturer.
 
The technology heats and styles hair from the inside out, reinforcing the cuticle for increased softness and shine in a fraction of the time.
Revlon Laser Brilliance styling tools also incorporate ceramic and ionic benefits for evenly distributed heat that maximizes styling performance and creates shine.
 
The Revlon Laser Brilliance line launched exclusively at Ulta stores in August, followed by Walmart, Target and Harmon’s in September. The suggested retail price ranges from $24.99 to $29.99.

 

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Jergens supports Global Shea Alliance, creates video on lives of women in West Africa

BY Antoinette Alexander

NEW YORK — Shea butter is renowned for its moisturizing benefits and its power to improve the lives of women in West Africa, where women are solely responsible for the harvesting of the ingredient. KAO USA’s Jergens skin care has stressed its commitment to uplifting these women and their families by purchasing the shea butter from them and infusing it the new Jergens Shea Butter collection.

The Jergens skin care team visited these women in their native Ghana and shot a video chronicling their role in the shea industry. To voice the video, Jergens skin care turned to award-winning actress Taraji P. Henson. The video provides a personal look inside the daily lives of the women who collect and harvest shea nuts that eventually become shea butter.

The video also highlights Jergens skin care’s support of the Global Shea Alliance, which seeks to empower more than 16 million women who collect shea nuts and make shea butter across Africa. Jergens skin care is pledging a donation to the Global Shea Alliance to support the empowerment of women in West Africa. And the brand has announced that its shea products will bear limited edition "Celebrating Women’s Radiance" packaging.


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