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Mintel: Hair relaxer sales down double-digits over past five years

BY Antoinette Alexander

CHICAGO — Natural may just be the new normal in the African-American hair care market as sales of relaxers continue to decline, according to new research from Mintel.

According to Mintel, relaxers account for just 21% of African-American hair care sales and the sector has declined 26% since 2008 and 15% since 2011 when sales reached $179 million — the only category not to see growth.

Mintel’s research estimates the relaxer segment will reach $152 million this year, down from $206 million in 2008. Furthermore, in the past 12 months, 70% of African-American women say they currently wear or have worn their hair natural (no relaxer or perm), more than half have worn braids, and 41% have worn locks.

“The natural hair trend is driving an increase in sales of styling products such as styling moisturizers, setting lotions, curl creams, pomades, etc., but the increase has caused the relaxer segment to decline in sales,” stated Tonya Roberts, multicultural analyst at Mintel. “A look at expenditures from 2008-2013 shows steady growth in the Black hair care category for all categories except relaxers/perms.”

Shampoo and conditioner formulated for African-American hair is estimated to reach $257 million in 2013, up from $211 million in 2008. The styling products segment has also increased from $220 million in 2008 to an estimated $268 million in 2013. Meanwhile, the hair color market is forecast to see sales of $36 million in 2013, compared with $32 million in 2008.

However, when it comes to achieving the perfect look, it seems African-American women are willing to shell out top dollar to change up their hair. More than half (51%) agree that it’s worth spending more on hair care products to achieve the best results while 39% say they like to experiment with new hair care products.

“Given their passion and love of hair, Black consumers represent a lucrative market for companies. Black consumers are always looking for new products to try and seeking information about hair care products,” noted Roberts. “Social networking is one avenue that has helped to garner trust, empowerment, individuality, and pride as it relates to hair care. Brands have been born and re-born using social networks.”

 So what’s the appeal of the natural style? Forty-eight percent of women believe natural or curly hairstyles exude confidence and the same percentage consider them daring. Meanwhile, 45% of African-American women think natural coifs are trendy.
 


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Rihanna aims to push boundaries with new Rogue fragrance

BY Antoinette Alexander

NEW YORK — Grammy-Award winning singer Rihanna has launched her newest fragrance, Rogue by Rihanna, Parlux Fragrances has announced.

A blend of powerful and playful, the fragrance encourages all women to live life on their own terms. Show your strength and beauty — go Rogue.

“We are thrilled to be introducing Rihanna’s Rogue to the world this fall. Every element of the fragrance reflects Rihanna’s dynamic spirit and relentless passion and strength. It is an amazing fragrance befitting this amazing talent,” stated Donald Loftus, president of Parlux Fragrances, the company producing all of Rihanna’s fragrances.

Rogue by Rihanna was photographed by Mario Sorrenti, styled by Mel Ottenberg, hairstyling by Yusef Williams and makeup by Lucia Pieroni.

Rogue by Rihanna became available beginning September at Macy’s, Dillards and Belk.
 


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Silk’n Home Skinovations revamps website

BY Antoinette Alexander

NEW YORK — Silk’n Home Skinovations, a maker of light-based beauty devices for home use, presented a digital makeover with the official launch of its new Silkn.com website on Sept. 16.

The new online experience includes new digital features, expanded content, live chats, social media integration and an upgraded design for improved customer navigation and interaction.

"The new Silkn.com represents a beautiful, pleasing physical appearance with technical ingenuity on the back-end," stated Moshe Mizrahy, CEO of Home Skinovations. "Not only will this optimize the customer’s online shopping experience, but it also represents our strategic approach to unify our direct-to-consumer initiatives such as direct response television, extensive advertising campaigns, social media impact and digital footprint in a single platform."

The new website combines the importance of consumer education with the need for a quick and flawless purchase experience. This will be especially important as Silk’n continues to launch new products, expanding the ability for consumers to receive treatments at the privacy of their own home, the manufacturer stated.
 


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