Mintel: Growth peppered into sauces, marinades market
CHICAGO — The sauces and marinades market has experienced a 20% upswing in U.S. retail sales between 2005 and 2010, and is expected to increase an additional 19% by 2015.
According to a new report by Mintel, the cooking sauces and marinades market is divided into five segments — dry sauces and other wet sauces are the largest, with each capturing a little more than 26% of the market share. Ethnic sauces, barbecue sauces and refrigerated/frozen sauces followed with 19%, 18% and 10%, respectively. The gain could be attributed to the fact that more people are preparing meals at home.
"With more people staying in and preparing meals at home, we are not surprised to see this category increase," Mintel senior analyst David Browne said. "However, this sector may see some challenges in the next few years with people starting to eat out more, higher ingredient prices deterring purchases, and easy-to-prepare convenience foods like frozen entrees and preseasoned meats increasing in the marketplace."
Additional findings included:
83% of adults who cook/prepare meals at home said they use sauces/marinades or dry seasonings to prepare a meal at home;
Store-bought marinades are most popular, with nearly three-quarters (74%) of home cooks using them, while 51% of cooks use homemade sauces where they combine their own ingredients;
Among home cooks, 52% are preparing more meals at home; and
64% said they enjoy experimenting with new recipes.
AriZona cans to tout Rexam packaging
CHICAGO — Iced tea brand AriZona has updated its packaging mix to include 12-packs of its 11.5-oz. cans.
The company said its ready-to-drink beverages will feature packaging by Rexam to help the company further expand into the mass market.
"We are pleased to provide our consumers with even more ways to enjoy their favorite tea beverage," AriZona Beverages chairman Don Vultaggio said. "Our continued partnership with Rexam allows us to expand our packaging portfolio to include 11.5-oz. cans, making it even easier to store and consume AriZona Iced Tea at home or on the go."
AriZona Iced Tea in 11.5-oz. cans currently is available nationwide.
ReportersNotebook — Consumables, 5/30/11
SUPPLIER NEWS — SnackWell’s has overhauled its line of products for women with new portioned, indulgent snacks. The brand, which is owned by Kraft Foods, said the latest SnackWell’s treats will range from 100 to 150 calories per pack. The products, along with such classic SnackWell’s treats as devil’s food cookie cakes and creme sandwich cookies, will feature new and modern packaging. They made their debut nationwide in mid-April with a suggested retail price of $3.19 per box; each box features five individually portioned packs.
Low-calorie brand MGD 64 is serving up limited- edition MGD 64 Lemonade, a 64-calorie beer that combines a light, crisp draft beer taste with the tangy taste of lemonade. Available in six-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available from May through Labor Day at retailers nationwide.
Mars Chocolate North America has boosted its Dove and 3 Musketeers brands. The new DoveBar peanut butter swirl ice cream with milk chocolate retails for $4.09 per three-pack. The company also touted a richer chocolate taste in its 3 Musketeers bar. Marketing for the products includes advertising, social media, coupons and in-store support.