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Mintel: Energy drinks may see sales boost, but cannot attract new customers

BY Allison Cerra

CHICAGO Despite a surge of sales among energy drink products, the industry may have trouble attracting new consumers, according to research firm Mintel.

Mintel reported that while sales for energy drinks/shots have risen 136% from 2005 to 2009, 74% of surveyed consumers said they don’t consume energy beverages, and 69% of those nonusers are uninterested in trying them.

“Sales of energy drinks and shots have remained relatively strong for the last few years, but the same core group of customers continues to buy them,” said Garima Goel Lal, senior analyst at Mintel. “The category added only 1 million new energy drinks users aged 18 [years and older] during 2007 to 2009, compared with 9.3 million new users during 2005 to 2007. So manufacturers are eager to grow that number again.”

The Mintel senior analyst also added that ways for companies to attract a wider audience to this product category are to “[provide] consumers with more flavors, less sugar and reduced caffeine content.”

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DPS announces quarterly dividend

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group’s board of directors declared a quarterly dividend on Wednesday of 25 cents per share on the company’s common stock.

The dividend is payable in U.S. dollars on Oct. 8 to shareholders of record on Sept. 20. 

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Persica gum may boost periodontal health

BY Allison Cerra

LONDON A new study has found that chewing gum with Persica extracts may fight bacteria and improve periodontal health.

Although Persica extracts have been examined for their oral health benefits, the clinical effects of gum containing the extract had not been investigated, authors of a study published in the international journal Complementary Therapy in Clinical Practice said.

Examining 72 cases of plaque-induced moderate gingivitis, subjects either were given gum with Persica extracts or a placebo gum to chew for two weeks. Although seven patients from the Persica group and five from the placebo group were excluded due to complaints of irritation, the effects of extract chewing gum was statistically significant in reduction of gingival and bleeding indexes but not for the plaque index in Persica groups, compared with the placebo groups in the days of 7 and 14 after the beginning of trial. Persica extract chewing gum had a considerable effect on GI, and BI.

The authors concluded that the use of Salvadora persica extract chewing gum may promote periodontal health, stating that “the use of Persica containing chewing gum in comparison to placebo gum has a strong effect on gingival inflammation and gingival bleeding.”

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