Mintel: Consumers interested in fragrances with unique benefits, new forms
CHICAGO — Interested in a fragrance that can be worn at night to help you sleep? If so, you’re not alone. According to new Mintel research, there is a growing demand for more distinct, non-traditional uses on the fragrance front. To that end, 64% of women and more than half of men who use any scented item would be interested in fragrances that can be worn at night to help them sleep or refresh the sheets.
“A search of popular fragrance blogs also reveals that it’s not an uncommon practice for people to spray themselves or their bed linens with fragrance prior to going to bed. There could be a variety of reasons that people spritz themselves with fragrance before bedtime, but helping to decompress before sleeping is definitely a key objective. As consumers may be seeking more natural alternatives to sleeping pills or medication, fragrances that are designed to help aid with sleep could be an opportunity for the category. There are very few fine fragrances positioned as ‘night specific,’ but there definitely appears to be an opportunity for brands to capitalize on an existing consumer behavior,” said Shannon Romanowski, beauty and personal care analyst at Mintel.
In addition to nighttime fragrances, consumers are increasingly expressing an interest in other added value fragrance benefits as well:
- 60% of consumers would like to try a scent that could help relieve colds and headaches;
- 52% of men ages 18 years to 34 years are interested in mobile apps to help them choose a fragrance;
- 48% report interest in fragrances that offer a cooling or heating sensation; and
- 35% of respondents are interested in fragrances specifically made for hair, but that number jumps to 90% among the target group (those who buy scented powder or lotion, make spur-of-the-moment purchases, splurge on themselves and agree that private labels work as well as branded ones).
“New forms and benefits attract interest from consumers, primarily driven by women and younger consumers, which stands to reason as these groups tend to be more engaged in the category overall. However, since fine fragrances in particular tend to be viewed as occasional use items, added benefits could help to increase usage. Future growth will likely come from users ‘trading up’ to more expensive variants, ancillary items, and innovative new product formats and benefits,” Romanowski added.
SensatioNail named ‘Best New At-Home Manicure Kit’ by Better Homes & Gardens
NEW YORK — Better Homes & Gardens and its readers have named Pacific World’s at-home gel manicure line SensatioNail the “Best New At-Home Manicure Kit.”
After a six-month process that involved more than 80,000 consumers weighing in and hundreds of product submissions, SensatioNail surged to the top of the list in its category.
“We are incredibly honored and grateful to receive this prestigious award from Better Homes & Gardens, Brandspark and of course, the consumers who participated,” stated Melissa Kahane, SensatioNail senior marketing manager. “Day in and day out, the entire SensatioNail team works to maintain our rank as the No. 1 at-home manicure system in the market place, to receive this validation is beyond gratifying.”
SensatioNail offers do-it-yourself gel manicures, with no dry time, smudging, chipping or fading so nails will be damage-proof for up to two weeks. SensatioNail’s Pro 3060 LED lamp, gel primer, 2-in-1 gel base and top coat, cleanser and offering of more than 60 gel polish shades gives users everything they need for salon-quality gel manicures at a fraction of salon prices.
Estée Lauder names Guillaume Jesel SVP/general manager, Global Corporate Innovation
NEW YORK — The Estée Lauder Cos., whose brands include Aveda, Bumble and bumble, American Beauty, Flirt! and M·A·C Cosmetics, has announced the appointment of Guillaume Jesel to the newly created position of SVP/general manager, Global Corporate Innovation.
Jesel will transition from his current role as SVP global and North America marketing for M·A·C Cosmetics to his new position, effective March 31. In his position, Jesel will report to Carl Haney, EVP global research and development, corporate product innovation, package development for Estée Lauder Co.
Jesel will lead global corporate innovation, including corporate technologies, external innovation and the company’s long-term innovation pipeline and portfolio. During his transition, he will work closely with Daria Myers, SVP global corporate innovation and sustainability. Myers will remain an adviser to both Jesel and Haney.