BEAUTY CARE

Mintel: beauty manufacturers tapping into public desire for ethical cosmetics

BY Antoinette Alexander

CHICAGO Beauty manufacturers are riding the natural and ethical wave with new launches that focus on the environment, animal safety and human rights, suggests recent research from Mintel Global.

According to the data from the Mintel Global New Products Database Cosmetic Research, more than 2,800 ethical cosmetic and skin care products were launched in the United States last year. In just the first five months of 2008, more than 1,800 new ethical beauty products have appeared on retail shelves.

“Beauty manufacturers have tapped into natural and ethical claims as a way to differentiate their products,” stated Nica Lewis, senior analyst at Mintel. “With ‘green living’ a hot issue for many Americans, companies have begun to highlight their use of natural ingredients and environmentally friendly packaging.”

The report found that cruelty-free is the most widely made ethical claim in new U.S. beauty products. In 2007, nearly 1,600 beauty and personal care products were introduced with a “cruelty-free” claim. In Mintel’s consumer research, 2-in-5 American women said they look for beauty products that were not tested on animals.

The organic trend in food has fueled the inclusion of natural contents in beauty products. The research found that 35 percent of American women surveyed cited natural ingredients as influential to their purchase decisions.

In addition, 12 percent of women cited recycled packaging as important to their beauty purchasing decision.

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Flowery Beauty Products introduces nail-strengthening pen, pumice stone

BY Antoinette Alexander

LOS ANGELES Flowery Beauty Products has introduced two new products for the ultimate manicure/pedicure—Flowery Nail Strengthening Pen and Natural Pumice Stone with Tea Tree Oil.

The new Nail Strengthening Pen is an intensive treatment for weak, brittle and damaged nails. The formula contains keratin to improve firmness and avoid drying out, while glycerin and D-panthenol protect nails against moisture loss.

The Natural Pumice Stone with Tea Tree Oil is an all-natural pumice stone made from volcanic pumice to buff away rough skin and calluses on hands and feet. The Tea Tree Oil is designed to soothe newly buffed skin while smoothing the skin.

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Kotchka to resign from P&G

BY Antoinette Alexander

CINCINNATI Procter & Gamble announced on Wednesday that Claudia Kotchka, vice president of design innovation and strategy, will retire effective March 31, 2009 after more than 31 years of service.

Until that time, effective Aug. 1, 2008, Kotchka will serve as vice president on special assignment.

“Under Claudia’s leadership, in only seven years, we’ve built world-class design capacity at P&G,” stated A.G. Lafley, chairman and chief executive officer. “She has helped integrate design and design thinking into how we innovate and how we operate as a company. Her passion for the power of design has strengthened our brands and our business.”

Also on Aug. 1, Philip Duncan, currently president of the Europe and Middle East region for Landor Associates, will be appointed global design officer. Duncan will report to Lafley.

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