BEAUTY CARE

Mineralogie adopts eco-friendly practices

BY Antoinette Alexander

DALLAS Mineral-based cosmetics company Mineralogie is going green with new biodegradable packaging, rotating “work from home” hours and other eco-friendly practices.

“It’s essential for our industry and others to embrace eco-friendly solutions, and we feel that our healthy approach to cosmetics, combined with our corporate responsibility create a beautiful company,” stated Mary Van, owner.

The company has created new biodegradable packaging for its entire line. By 2008, its packaging will utilize 100 percent organic and/or recycled materials. Some of the packaging is made from corn, other boxes and product wraps are made from recycled papers that come from sustainable tree farms.

Mineralogie utilizes recycled packaging and boxes for shipments whenever possible, as well as milo grain biodegradable peanuts.

In addition, the company rotates “work from home” hours for employees to reduce car emissions. To reduce air pollution, the company has switched to Green Mountain Energy as its electricity provider. It buys recycled papers and reuses scrap paper at the office as note pads.

In addition, the light bulbs in the office are energy-efficient, and the company has purchased additional energy-efficient bulbs for employees to take home.

Going forward, the company plans to have 100 percent biodegradable product containers.

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Alberto-Culver launches new Nexxus products for 2008

BY Antoinette Alexander

MELROSE PARK, Ill. Alberto-Culver is gearing up for 2008 with the launch of several new products under its Nexxus salon brand at mass.

Launching in January:

  • Sublime Volume Conditioner, which promises to deliver up to 15 percent increase in hair diameter. The product is a hydration system that restores manageability and adds dimensional shine.
  • 360° Volume Finishing Mist is developed to provide 24-hour humidity resistance. The Mist provides natural-looking, touchable volume that won’t fall flat.
  • Gorgeuous Curls Foam Styler and Curl Allure Styling Elixir are equipped with Curl Protexx Technology that promises to lock out humidity. The new formulas were developed to improve curl definition and retention.
  • Sleek Memory Spray is a styling spray that helps make the daily straightening routine faster and easier.
  • Humectress Luxe Leave-In Spray is a new complement to Humectress Conditioner.

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Target supports fight against childhood cancer with P&G products

BY Antoinette Alexander

MEMPHIS, Tenn. Throughout the week of Oct. 28, consumers can help contribute to the fight against childhood cancer by buying select Procter & Gamble brands, including Pantene hair care, at Target stores.

Target plans to donate $700,000 to St. Jude Children’s Research Hospital, which has been dedicated to finding cures and saving children with pediatric cancer and other catastrophic childhood diseases for nearly 50 years.

Participating P&G brands include Pantene, Pampers and Tide.

Target has been a partner of St. Jude Children’s Research Hospital since 1999, when it opened Target House, which is long-term housing for families whose children are receiving life-saving treatment at St. Jude.

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