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MillerCoors promotes Tom Long to CEO

BY Allison Cerra

DENVER — The joint venture of SABMiller and Molson Coors has appointed a new CEO.

MillerCoors on Wednesday said that it is promoting its current chief commercial officer, Tom Long, to CEO, following the retirement of current CEO Leo Kiely, who will leave his post June 1.

Long and Kiely have shared duties in the office of the president and CEO since September 2010 in preparation for this move. The succession plan is consistent with plans made in late 2007 when Molson Coors and SABMiller originally struck the deal to form MillerCoors with the goal of creating a stronger, more competitive U.S. brewer.

Long joined the Miller Brewing in 2005 and served as its CEO and chief marketing officer. Before that, he worked for 17 years at Coca-Cola in various leadership positions.

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Mexi-Snax updates packaging with retro feel

BY Rozanne Gelbinovich

ADDISON, Ill. — Mexi-Snax, a Natural Snacks brand, has repackaged all of its 14-oz. tortilla chips with new retro packaging to celebrate the brand’s 30-year anniversary.

The repackaged flavors include lightly salted/original, pico de gallo, nacho and sesame. The brand also has brought back its hot and spicy flavor.

The updated packaging debuted in February, and the 14-oz. bags are available for a suggested retail price of $3.29.

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Hostess celebrates strawberry cupcakes with new promotion

BY Allison Cerra

IRVING, Texas — Celebrating the recent launch of its strawberry-flavored cupcakes, Hostess is kicking off a new promotion.

The snacks brand this month commenced its Cupcake Jackpot promotion, which offers consumers the chance to win a grand prize of $10,000, as well as more than 300 daily prizes, including cash, a one-year supply of Hostess cupcakes, Hostess prize packs and Flip Video cameras with skins that feature Hostess’ iconic squiggle.

Consumers can enter by registering game codes printed on the back of specially marked multipacks of Hostess cupcakes at HostessCakes.com.

With the February launch of strawberry Hostess cupcakes, the brand now touts four flavors.

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