MillerCoors’ 64-calorie beer gets name change
CHICAGO — MillerCoors has rebranded its low-calorie beer.
MGD64 now will be called Miller64, but will continue to tout 64 calories and 2.4 g of carbohydrates per 12 oz. The change, which will roll out nationwide this spring, is being supported by a marketing campaign that will include new television, radio, digital and out-of-home advertising.
"Whether it’s the man who gets a little exercise playing recreational softball or the woman who takes the stairs instead of the elevator, we are confident consumers will appreciate that Miller64 won’t undo all their efforts to maintain a balanced lifestyle," said Rita Patel, Miller64 marketing manager. "Miller64 is the perfect light-beer choice for today’s consumers who are always on-the-go but strive to balance their responsibilities and social life."
Stop & Shop makes Fast Company magazine’s top 10 list of food companies
QUINCY, Mass. — A Northeastern supermarket chain has made a business magazine’s list of the top 10 most innovative companies in the food industry.
Stop & Shop, one of the U.S. banners owned by Dutch supermarket operator Royal Ahold, said it had made Fast Company magazine’s list, thanks to such services as its Scan It! Mobile application, which the company bills as the first grocery app that allows customers to use their mobile device to scan, tally and receive personalized savings while they shop. The app was introduced in Stop & Shop stores in June 2011.
"Being recognized as an innovator by Fast Company for Scan It! Mobile is a tremendous honor," Stop & Shop New England division president Mark McGowan said. "Our goal is to make shopping easier for customers, and we are pleased by their positive response to the app. We’re proud to be held in such high regard with other pioneering companies."
Fast Company bases its list on research into what is creating a buzz in the marketplace and being covered in the media, Stop & Shop said. Other companies that appeared on the list included Starbucks and Chipotle.
Report: Consumers more interested in ethnic flavors
Americans are broadening their food horizons. ReportsnReports, an online market research reports library, published a new market research report titled “Packaged Food in the U.S.,” which indicated that ethnic food interest has drastically increased.
The report stated that the demand was mainly driven by the Millenial generation (born between 1980 and 2000), more consumers cooking at home due to the recession and the rise in commodity prices in 2008. It attributed the rise in interest to the growth of Asian and Hispanic populations, and increased TV and Internet exposure to other cuisines.
New Asian and Latin flavors have emerged in the frozen-ready meals and sauce segments. Spicy chili/pepper sauces sales topped all others in the sauces, dressings and condiments category in 2011.
The report covers a broad array of food market segments, including food service, breakfast cereals, canned/preserved food, chocolate confectionary, frozen processed food, and sauces, dressings and condiments.
For the complete report, click here.