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Miller Lite looks to Twitter for upcoming campaign

BY Ryan Chavis

CHICAGO — Beer brand Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

While the brand’s "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it’s focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.

Miller Lite is asking consumers to follow the brand on Twitter and to tweet a picture of themselves with either a product or logo with the hashtag #ItsMillerTime. Fans have until Aug. 14 to tweet photos; the commercial will debut on Aug. 15. The television spot is set to air through September on cable networks like Spike TV and Comedy Central.

Due to age issues, Twitter is fairly new arena when it comes to marketing, AdWeek noted

 

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Omnis Health launches the blood-glucose meter EmbraceEVO

BY Michael Johnsen

NASHVILLE, Tenn. — Omnis Health recently announced the launch of EmbraceEVO, a new blood-glucose meter.

“The EmbraceEVO meter and test strips are positioned to provide end-users with an affordable cash-pay option that, in many cases, would be less than a co-pay through Medicare or third-party commercial insurance," said Rob Burton, president of Omnis Health.

The EmbraceEVO Monitoring Kit is pre-packaged with meter, 50 test strips, lancets and a lancing device — everything a patient needs to begin testing. 

The EmbraceEVO meter has a compact design with a large display and easy-to-read menu icons. It automatically stores up to 300 test and control results with date and time, and allows for 7-, 14- and 30-day averaging so patients and their healthcare providers can track and control blood-glucose levels. 

 

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Vapor Corp. introduces new e-liquids

BY Ryan Chavis

DANIA BEACH, Fla. — Vapor Corp., U.S.-based electronic cigarette company with brands that include Krave, VaporX, Hookah Stix and Fifty-One, earlier this week announced the launch of a new line of e-liquids for electronic vaporizers and other e-vaping devices. The line’s debut is a resonse to the rapidly growing e-cigarette-vaporizer industry nationwide, the company said.

"The launch of this new line of USA-made e-liquids reflects the tremendous growth that Vapor Corp. has experienced in the demand for its products and the nimble way in which we respond to our customers’ desires," said Jeff Holman, CEO of Vapor Corp. "Although we boast about being among the top five in retail distribution in the United States, it’s critical to stay ahead of the curve through consistently expanding our product offering to keep it current and interesting for consumers. We view this new offering of U.S.-made e-liquids as critical in our quest to further expand the presence of our brand within the high-growth ‘vaping’ market."

The new e-liquids will be available in tobacco, menthol, strawberry, blueberry and vanilla. All flavors are available in 1.8% and 0% nicotene strengths. The bottles also are packed with child-proof caps and are shrink-wrapped to restrict access to children. The product has a suggested retail price of $12.95.

 

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