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Milky Way debuts chocolate ice cream bars

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate is bringing a new treat to the frozen food aisle.

New Milky Way chocolate ice cream bars are made with chocolate ice cream, a layer of caramel and covered with a smooth milk chocolate coating to deliver the classic Milky Way bar taste, the company said. The treat now is available at stores nationwide.

In line with the launch, Milky Way has hit the road with a limited-edition Milky Way chocolate ice cream truck, which will make stops at the Exposition Park (adjacent to the California Science Center) in Los Angeles on June 8, followed by stops in such locations as Houston and Chicago. On hand for the summer tour will be "The Big Bang Theory" actor Kunal Nayyar.

"We’re so excited to launch the new, out-of-this-world Milky Way chocolate ice cream bars this summer," Mars Chocolate North America general manager Craig Hall said. "And, the ice cream truck tour will help us bring the popular Milky Way taste along with our delicious chocolate ice cream to fans across the U.S."

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Boulder Canyon Natural Foods introduces Canyon Cut chips

BY Allison Cerra

PHOENIX — Boulder Canyon Natural Foods has expanded to include a line of kettle cooked, ridged potato chips.

Canyon Cut chips include totally natural (original), sour cream and chives, and honey barbeque flavors. Like all Boulder Canyon snacks, the new and improved Canyon Cut line features only natural ingredients and contains no trans fats, no cholesterol and no MSG. In addition, they are gluten free, Non GMO and Kosher certified.

The new kettle cooked chips arrive in stores this month with a suggested retail price range of $2.99 to %3.29 per 6.5-oz. bag.

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Nexxus Salon Hair Care becomes Tony Awards’ first-ever official beauty, hair care partner

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Nexxus Salon Hair Care has inked a multiyear partnership with the Tony Awards as its official and exclusive beauty partner, making Nexxus the first beauty and hair care brand to partner with the Tony Awards.

Nexxus will give fans unprecedented red carpet and behind-the-scenes beauty and fashion access throughout the awards. Specifically, during the 66th Annual Tony Awards this year, Nexxus will share exclusive behind-the-scenes content via the brand’s Facebook and Twitter pages. Content will include live commentary and images from the awards and the red carpet.

In addition to delivering behind-the-scenes beauty and fashion access, Nexxus will be sponsoring the live simulcast of the Tony Awards in New York’s Times Square during the award ceremony on June 10.

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