Milani gears up to launch 2009 product lines
LOS ANGELES Milani Cosmetics is gearing up for 2009 with a string of launches for lips, face and eyes.
For lips is the new Pretty Pair lipstick and lip gloss combo pack. The matched lipstick and lip gloss are packaged in a compact with a slide-out mirror for beauty mavens on the go.
Also for lips is the new Buzz Worthy lip gloss, which is infused with such ingredients as honey and pomegranate. This new collection is replacing the Glossy Tube lip gloss.
There’s also the new Lip Mixer. The lip gloss has three parts that, when applied to lips, adds dramatic color. The color, shine and shimmer lip gloss has reflective pearls, high shine polymers and conditioning color.
For face is the new Milani Minerals Veil Foundation in an airless pump format.
For eyes, Milani is launched a limited edition collection of its Runway Eyes eyeshadows that is expected to hit shelves around November or December.
Retailers stress innovation at NACDS Marketplace
SAN DIEGO Retailers at Saturday’s fifth annual Meet the Market stressed innovation, that overall sense of newness in a product, as one of the more significant factors marking potential hot products.
Following are a few of the products that piqued the interest of buyers, according to a score of retailers who shared with Drug Store News their top product picks in between meetings with manufacturers:
- Two companies that are not necessarily new to the trade, but introduced some innovation nonetheless, are Atkins and Salonpas, one retailer noted. Both enter the market with plenty of built-in brand equity, he said. Atkins is relaunching its bar with a fiber and protein combination that’s not replicated in the marketplace. And Salonpas has introduced a pain-relief patch constructed of a thin, flexible fabric that can be used on joints.
- Fascinations had on hand its AntWorks TvQuarium, which brings back yesteryear’s fascination with ant farms and brings it up to speed for today’s techno-savvy children. The aquarium is filled with a colored nutrient gel through which the ants tunnel, creating a shelf display. Retail display includes instruction booklet and ant order coupon.
- A&D’s wireless pedometer piqued the interest of two retailers, who both thought the pedometer would appeal to the tech-savvy consumer. The pedometer tracks a person’s steps and uploads them to that person’s personal computer.
- Equilibra USA’s new line of Italian supplements was identified by another retailer as innovative. The line includes four SKUs of liquid topical supplements—Q10, vitamin C and two retinol anti-aging creams (one for the eye, the other for the face)—that are positioned against the beauty consumer with the tagline “Beauty made simple.”
- Navajo Manufacturing featured its new cell phone charger program, which includes its Cell-Tech Try Me charger products merchandising—a tool that allows consumers to match cell phone charger compatibility at the shelf.
P&G introduces Gillette body wash for men
CINCINNATI Procter & Gamble is getting in on the market for men’s body wash.
The Gillette 2-in-1 Dry Skin Hydrator + Body Wash joins similar brands from Adidas, Axe, L’Oreal and Neutrogena, as well as P&G’s existing Old Spice body wash brand, which is marketed to young men and teenage boys.
P&G hopes to use the Gillette brand to market personal-care products for men, such as body wash, shampoo and deodorant, on top of Gillette’s more well-known shaving products.
P&G acquired the Gillette brand through a $57 billion merger in 2005.