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Mike’s Hard Lemonade adds shandy, apple cider, frozen pouches to product line

BY Jason Owen

CHICAGO — Mike’s Hard Lemonade is expanding its line of product offerings with the addition of several new entries in the beer and cider categories, the company announced this week.

“Mike’s is synonymous with innovation and an unrelenting drive to create best in class products. We are constantly looking for new ways to delight consumers’ and satisfy their ever evolving tastes across many different drinking occasions,” said Kevin Kotecki, president of Mike’s Hard Lemonade. “This year, we are proud to introduce our very first beer, Mike’s Authentic Shandy. I believe it is simply the most refreshing beer ever brewed. In addition, we are entering the cider segment with Mike’s Smashed Apple Cider, so delicious that consumers prefer it three-to-one versus the leading cider. Lastly, the No. 1 brand in the flavored malt beverage segment, Mike’s Hard Lemonade, will now be available in frozen pouches featuringMmike’s superior flavors, smooth texture and nonsticky pouches.”

The full lineup of Mike’s new products include:

  • Mike’s Authentic Shandy Hard Lemonade and Lager: a blend of real Mike’s hard lemonade and golden lager;

  • Mike’s Hard Smashed Apple Cider: two naturally fermented ciders made with Washington apples;

  • Mike’s Hard Lemonade Frozen: available in four flavors — Lemonade Frozen, Black Cherry Lemonade Frozen, Mike’s Hard Classic Margarita Frozen and Strawberry Lemonade Frozen; and

  • Mike’s Hard Blood Orange: a hard take on orange-flavored beverages available for the spring season.

 All new products are available in grocery stores, supermarkets and the liquor section of retail pharmacies nationwide.


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Budweiser introducing bowtie-shaped can in May

BY Jason Owen

ST. LOUIS — On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

The new can design is modeled after the company’s bowtie label that backs the brand’s signature on the sides of cans, bottles and other Budweiser merchandise first introduced in 1956 with a national advertising campaign. The new cans will not replace the traditional Budweiser can.

The can’s slimmer design will hold 11.3 oz. of liquid and have approximately 137 calories, according to the company, compared to the 12 oz., approximate 145 calories of the traditional can.

To make the new can possible, Anheuser-Busch required its can-making facility in Newburgh, N.Y., approximately 60 miles north of New York City, to install new equipment to overcome the technical challenges of shaping the cans.

The new can will be for sale in an eight-pack at grocery stores, supermarkets and convenience stores.

Anheuser-Busch also plans to roll out this summer a new 25-oz. can to replace the 24-oz. can.


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Jack Link’s launches new Squatch brand

BY Jason Owen

MINONG, Wis. — Jack Link’s announced earlier this month the introduction of a new line of products with packaging and graphics targeted toward the millennial generation.

“Squatch is the first brand Jack Link’s has tested directly with millennial consumers,” said Jeff LeFever, VP marketing at Jack Link’s. “With this unique, in-depth perspective and the new brand’s strong connection to Jack Link’s popular and award-winning ‘Messin’ With Sasquatch’ advertising campaign, we believe Squatch is poised to become a major competitor in the meat stick segment.”

Squatch is a new line of jerky snacks from Jack Link’s Beef Jerky and is available in several product offerings:

  • Squatch sticks: available in 1-oz. packages in original and hot flavors; and

  • Sasquatch Big Sticks: Available in sticks and steaks at 16 in. or 18 in. in length, respectively. With a direct connection to Jack Link’s iconic Messin’ With Sasquatch marketing campaign, Sasquatch Big Stick flavors include Happy (mild), Angry (original) and Furious (hot). Sasquatch Big Steak flavors include Angry (original) and Zen (teriyaki).


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