Mike-sell’s rolls out new snacks
DAYTON, Ohio — Snack food company Mike-sell’s has introduced five new products.
Mike-sell’s lineup of products now includes Blazin’ Hot Crunchin’ cheese curls, Cheese Crunchin’ cheese curls, Blazin’ Hot corn chips, barbecue corn chips and Smoky Mountain barbecue kettle-cooked potato chips.
Mike-sell’s snacks are sold at grocery and convenience stores nationwide.
Health a factor in single-serve snacks
The back-to-school season brings a focus on single-serve snacks, and healthy snacks become a bigger part of the business every year. A recent report from Mintel revealed that while children are a major influence on the buying of multipack/bulk salty snacks, “given the increased concerns regarding nutrition, manufacturers can appeal to parents with products offering a better-for-you selling proposition.” Christine Brown, a spokeswoman for Natural Snacks said the company, which focuses on all-natural products, sees “a double-digit spike once school starts.”
In a back-to-school circular that devoted five pages to lunch and snack foods, Target featured Crunch Pak’s bagged apple slices, Clif Kid Z Bars and private-label Mandarin orange fruit cups. Whole Foods devoted endcaps to a cross promotion for Honest Kids and Pirate Brands’ Booty and Veggie Booty.
Nut-free snacks may be an area to watch as more elementary schools adopt nut-free policies for some lunch tables.
The article above is part of the DSN Category Review Series. For the complete Back-To-School Snacks Sell-Through Report, including extensive charts, data and more analysis, click here.
Developing ‘First Tastes’
HENLEY-ON-THAMES, U.K. — United Kingdom-based organic kids’ brand Ella’s Kitchen is rolling out a number of products that were launched exclusively in Target in July. The First Tastes line, which includes squeezable fruit and fruit-and-rice combinations, was created for babies transitioning to solid foods.
Toddlers and preschoolers also have developed a taste for Ella’s “smoothie fruit” squeezable products, and moms are including them as take-along snacks in lunchboxes.
Ella’s also has introduced a Baby Brekkie line that contains a blend of organic fruit puree, natural yogurt and whole-grain rice in four flavors.
The products, which are organic and made with all-natural ingredients, will be rolled out nationally in October.