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Mike and Ike partners with Alex’s Lemonade Stand Foundation

BY Tara Smith

BETHLEHEM, Pa. Just Born, Inc. announced at the NCA All Candy Expo this week that the winner of its Mike and Ike “Mix Master” consumer contest is Mike and Ike Lemonade blends. The Mike and Ike brand, additionally, announced a new partnership with Alex’s Lemonade Stand Foundation, pledging to make a minimum donation of $100,000 per year to help in the fight to cure childhood cancer.

“Just Born is honored and excited to partner with the Alex’s Lemonade Stand Foundation,” Kathy Bassininski, vice president of brand development and corporate services, said. “Our new delicious Mike and Ice Lemonade blends variety will be sure to sweeten the success of the important endeavors of ALSF.”

Alex’s Lemonade Stand Foundation grew from a young cancer patient’s front yard lemonade to raise money toward fulfilling her dream of finding a cure for children with cancer. For more information about setting up a stand or donating visit www.alexslemonade.org.

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A&P, Pathmark agree to notify FTC on merger closing

BY Antoinette Alexander

MONTVALE, N.J. A&P and Pathmark have entered an agreement with the Federal Trade Commission to provide the FTC notice of their intention to consummate A&P’s acquisition of Pathmark at least two weeks before the closing. They will not give such notice sooner than Oct. 5.

As previously report, both A&PIs majority shareholder, Tengelmann, and Pathmark received second requests from the FTC on April 18. Under the agreement, the grocers agreed that they would not consummate A&PIs acquisition of Pathmark for at least 60 days following the data that A&P and Pathmark comply with the second requests. They announced on July 16 that both parties had submitted certificates of compliance to the FTC. In early August, the grocers entered into an agreement with the FTC providing that they would not consummate the deal before Sept. 25.

A&P and Pathmark have stated that they are cooperating with the FTC.

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Mike and Ike introduces lemonade flavor, donates dollars

BY Allison Cerra

BETHLEHEM, Pa. Just Born Inc. has partnered with Alex’s Lemonade Stand Foundation, an organization that raises money for children with cancer, the company announced at last week’s NCA All Candy Expo.

Just Born’s Mike and Ike candy brand will make a minimum donation of $100,000 per year to this foundation to assist in its fight to cure childhood cancer.

The company also unveiled a new flavor of its Mike and Ike candies called Mike and Ike Lemonade Blends, which was the winning flavor in the company’s consumer contest.

“Alexandra Scott [whom the ALSF is named after] set an example for all of us, and we would like to help continue her vision by teaming up with ALSF, said vice president of brand development and services Kathy Bassininski. “Our new delicious Mike and Ike Lemonade Blends variety will be sure to sweeten the success of the important endeavors of ALSF.”

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