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Michelob gives beer lovers a taste of spring, summer

BY Allison Cerra

ST. LOUIS Michelob is bringing back its sampler pack of four wheat beers, just in time for the warm weather.

The sampler pack, available nationwide this month, includes the all-new Michelob ginger wheat — a twist on the classic unfiltered Belgian wheat ale, brewed with wheat malt, citrus peels and spices, along with the return of year-round favorites shock top Belgian white and Michelob Dunkel Weisse, and the spring seasonal hop hound amber wheat.

Every sampler pack includes a flighting sheet with tasting notes and a summary of each beer’s ingredients to reveal how the brewmasters’ recipes impact the colors, aromas and flavors found among the different styles.  The flighting sheet’s glassware and food pairing recommendations provide serving tips to enhance tastings at home. Additionally, MichelobSamplerPack.com features an interactive brewmaster tasting video to guide visitors through each beer’s ingredients, color, body and brewing process.

The Michelob spring/summer sampler pack is available at grocery and convenience stores nationwide through September in 24-packs (six of each beer) and 12-packs (three of each beer).

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Dannon CEO: Yogurt sales to increase through 2014

BY Michael Johnsen

CHICAGO According to a Reuters report published Monday, one of the largest yogurt producers expects yogurt purchases to more than double within four years.

Yogurt consumption in the U.S. market is at least six times lower as compared to Western Europe, noted Gustavo Valle, Dannon CEO, during the Reuters Food and Agriculture Summit held in Chicago.

“For the future, we see double digit growth on a long-term basis,” he said. “In four years, we can double the consumption per capita.”

Valle added that yogurt sales, including its best-selling Activia brand, were continuing to grow around 15% through mid-February.

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Kimberly-Clark emphasizes women’s health through new Kotex brand

BY Allison Cerra

DALLAS Kimberly-Clark has launched a new feminine care brand that hopes to redefine the personal care category.

U by Kotex includes tampons, pads and liners available in brightly colored and eye-catching designs, and focuses on the importance vaginal health through a open dialogue, Kimberly-Clark said. The company said it was prompted to launch the line after the release of “Break the Cycle: A Study on Vaginal Health,” a study conducted online in August 2009 by Harris Interactive on behalf of U by Kotex, which surveyed more than 1,600 North American women ages 14 to 35 years. The study found that 7-in-10 women believe it’s time for society to change how it talks about vaginal health, yet less than half (45%) feel empowered to make a difference.

“For the past 50 years, advertisers — Kotex included — have been perpetuating this cultural stigma by emphasizing that the best menstrual period is one that is ignored,” said Andrew Meurer, VP North American group brands feminine/adult/senior care at Kimberly-Clark.  “The way the Kotex brand will be positioned in the future will be very different. Moving forward, the tone of the Kotex brand’s marketing will adhere to its new tagline, ‘Break the Cycle.'”

In line with the debut of U by Kotex, the brand is launching a national integrated marketing campaign that frankly addresses vaginal health. According to published reports, some of the televised advertisements, slated to premiere this week, were prohibited from using the word “vagina” on broadcast networks; yet the ads mock censorship regarding the taboos surrounding such open discussions about vaginal health.

“What we like to say is ‘We’re taking the category from institutional care to personal care,'” Meurer added.

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