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MGD 64 Lemonade coming to retail

BY Allison Cerra

CHICAGO — A new limited-edition beer is helping consumers get ready for summer.

Low-calorie brand MGD 64 is serving up MGD 64 Lemonade, a 64-calorie beer that combines a light, crisp draft beer taste with the tangy taste of lemonade. Available in six-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available from May through Labor Day at retailers nationwide.

MGD 64, part of the Miller Geniune Draft line of products, launched nationally in 2008.

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ReportersNotebook — Consumables, 5/2/11

BY Dawn Wilensky

SUPPLIER NEWS — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands to include a Tapatio hot-sauce-flavored product. All three products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients in the Tapatio hot sauce recipe. They are available at in small bags (99 cents) and large bags ($2.99).

Mars Chocolate said its Kudos brand debuted a new and improved line of granola bars this May. Kudos will don flavors from M&M’s, Dove and Snickers in a 10-count pack ($2.99) and a 30-count variety pack ($6.99).

Coca-Cola has developed 100% recyclable stand-alone display racks, dubbed Give It Back racks. The racks currently are being tested in select markets and are expected to become widely available in late 2011. “Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging,” said Gary Wygant, VP business development of Coca-Cola Recycling.

EXECUTIVE NEWS — Kraft Foods announced that its EVP and CFO, Timothy McLevish, will leave the company in mid-2011. McLevish will shift his CFO responsibilities to EVP operations David Brearton. Kraft said it has initiated an external search to fill Brearton’s current role as EVP operations.

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Cultivating Greek

BY Dawn Wilensky

NORWICH, N.Y. — Since word of mouth was the driving force behind the success of Chobani, it was a natural fit to feature actual users in its first major ad campaign this spring. The company also recently launched Chobani Champions, the first-ever Greek yogurt for kids. The smaller-portion, 3.5-oz. cup (100 calories) is available in two flavors: Honey-Nana and VeryBerry. Also new in the company’s core Chobani Greek yogurt line are lemon, mango and black cherry flavors.


Yogurt category sales numbered $4.3 billion, up 9.1%, for the 52 weeks ended March 20 at food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.

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