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MGD 64 Lemonade coming to retail

BY Allison Cerra

CHICAGO — A new limited-edition beer is helping consumers get ready for summer.

Low-calorie brand MGD 64 is serving up MGD 64 Lemonade, a 64-calorie beer that combines a light, crisp draft beer taste with the tangy taste of lemonade. Available in six-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available from May through Labor Day at retailers nationwide.

MGD 64, part of the Miller Geniune Draft line of products, launched nationally in 2008.

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Duane Reade gets Fresh with NYC shoppers

BY Dawn Wilensky

A fresh new vision has come into view at Duane Reade as the Walgreens-owned retailer expanded its fresh food and grocery offerings. In its Union Square store in Manhattan, shown here, consumers are greeted by an expansive food offering that includes an island of such on-the-go meals as oatmeal, sushi, sandwiches and salads; baked goods with a self-service coffee bar; and an array of frozen foods. The concept also prominently features the store-brand DR Delish line of premium snacks and beverages.


The chain continues to fine-tune its selection more in line with the identity and local needs of many of its New York City neighborhoods. For example, a draft beer selection, complete with growlers, was the point of difference in two new Duane Reade stores, including one in Williamsburg, Brooklyn, and another on the Upper West Side. Another store in Chelsea offers fresh-cut fruit, baked goods and self-serve Starbucks coffee, as well as more than 500 SKUs of frozen convenience items.

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ReportersNotebook — Consumables, 5/2/11

BY Dawn Wilensky

SUPPLIER NEWS — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands to include a Tapatio hot-sauce-flavored product. All three products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients in the Tapatio hot sauce recipe. They are available at in small bags (99 cents) and large bags ($2.99).

Mars Chocolate said its Kudos brand debuted a new and improved line of granola bars this May. Kudos will don flavors from M&M’s, Dove and Snickers in a 10-count pack ($2.99) and a 30-count variety pack ($6.99).

Coca-Cola has developed 100% recyclable stand-alone display racks, dubbed Give It Back racks. The racks currently are being tested in select markets and are expected to become widely available in late 2011. “Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging,” said Gary Wygant, VP business development of Coca-Cola Recycling.

EXECUTIVE NEWS — Kraft Foods announced that its EVP and CFO, Timothy McLevish, will leave the company in mid-2011. McLevish will shift his CFO responsibilities to EVP operations David Brearton. Kraft said it has initiated an external search to fill Brearton’s current role as EVP operations.

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