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Mexi-Snax updates packaging with retro feel

BY Rozanne Gelbinovich

ADDISON, Ill. — Mexi-Snax, a Natural Snacks brand, has repackaged all of its 14-oz. tortilla chips with new retro packaging to celebrate the brand’s 30-year anniversary.

The repackaged flavors include lightly salted/original, pico de gallo, nacho and sesame. The brand also has brought back its hot and spicy flavor.

The updated packaging debuted in February, and the 14-oz. bags are available for a suggested retail price of $3.29.

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Hostess celebrates strawberry cupcakes with new promotion

BY Allison Cerra

IRVING, Texas — Celebrating the recent launch of its strawberry-flavored cupcakes, Hostess is kicking off a new promotion.

The snacks brand this month commenced its Cupcake Jackpot promotion, which offers consumers the chance to win a grand prize of $10,000, as well as more than 300 daily prizes, including cash, a one-year supply of Hostess cupcakes, Hostess prize packs and Flip Video cameras with skins that feature Hostess’ iconic squiggle.

Consumers can enter by registering game codes printed on the back of specially marked multipacks of Hostess cupcakes at HostessCakes.com.

With the February launch of strawberry Hostess cupcakes, the brand now touts four flavors.

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Samuel Adams helps snowiest cities thaw out with Summer Ale

BY Allison Cerra

BOSTON — Samuel Adams is bringing its Summer Ale to the most snow-ridden cities in America, according to AccuWeather.

Summer Ale Special Delivery will provide free Summer Ale to the following cities’ town halls: Columbia, Mo.; Paducah, Ky.; Tulsa, Okla.; Newark, N.J.; Bridgeport, Conn.; New York; Philadelphia; Youngstown, Ohio; Williston, N.D.; and Boston. The beer company teamed up with AccuWeather and discovered that each of the 10 cities experienced more snow accumulation than usual and caught the brunt of this season’s inclement weather, based on snowfall totals in comparison with each location’s average annual amount.

"This has been one of the worst winters in a while, and I’m definitely ready for summer and sun," said Samuel Adams founder and brewer Jim Koch. "So we thought, ‘why not take Samuel Adams Summer Ale on the road and treat our drinkers who suffered through countless hours of shoveling with an early sip of summer?’ It might not entirely make up for a frigid winter, but we hope it gives them something to look forward to. Summer is on the way."

Samuel Adams Summer Ale is available nationwide from April through August for a suggested retail price of $7.99 per six-pack.

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