Metabolife introduces AquaSlim liquid diet aid
NEW YORK Metabolife on Thursday announced the introduction of its liquid diet aid product AquaSlim as part of a new, two-stage weight management program.
AquaSlim is a new diet supplement that helps hydrate, strengthen bones and curb appetite, the company announced. The product will be available in two flavors—mixed berries and pineapple/orange.
When used as directed, AquaSlim delivers nearly 50 percent of the Food and Drug Administration’s recommended daily allowance of calcium and can help strengthen your bones while “fortifying” your shape with Super CitriMax, the company stated.
Super CitriMax comes from the rind of the Garcinia cambogia fruit. Clinical studies have shown that the ingredient helps suppress appetite and burn body fat, Metabolife stated.
Report highlights differences in Hispanic boomer healthcare attitudes
NEW YORK Bicultural baby boomers of Hispanic descent have significantly differing perceptions of healthcare and health information—they’re more inclined to consider homeopathic, herbal or alternative treatments, for example—as compared to the general market baby boomer, according to a new report from Focalyst that was released Wednesday.
The report, titled “A Continued Look at Diversity Among Hispanic Boomers,” focuses on the 7 million Hispanic boomers in the United States and examines attitudinal and behavioral differences between English-speaking Hispanic boomers and the general market.
The new report is a follow-up to a Focalyst report released earlier this year that found that marketers using language as the defining characteristic in differentiating their target communications may be missing important segments. This is particularly true when looking at health-related messages, Focalyst stated.
FullTurn Media launches sex health Web site
NEW YORK General knowledge of the link between intimate relations and general good health may have received a boost Wednesday with FullTurn Media’s launch of the online information portal Sex Health Guru (www.SexHealthGuru.com).
The site is built around new media—primarily video content—and targets adults between the ages of 18 and 40. “Sex education in the United States isn’t working,” stated FullTurn Media chief executive officer Joshua Silberstein. “People need easy access to accurate, unbiased information about STDs and birth control. More than that—they need that information in a format that will resonate with them.”
The video content is tagged as “for information purposes only” and advises viewers to consult a healthcare professional if necessary. But more importantly, the site delivers intimacy healthcare information in a matter-of-fact, no-nonsense and non-risque format. One expert for a video espousing the benefits of sex to health stated, “It has been found that couples that have sex have higher levels of immunoglobulin A,” an immune-system protein that helps protect viral infections in the mouth and through the upper respiratory tract.
Sex Health Guru offers more than 200 videos in categories including Birth Control, STDs, Sex Health, Sex Skills and Sex 101. These videos were created to entertain as well as inform, and deliver an enjoyable viewing experience, on par with the best short-form web clips in entertainment, the company stated. Every video is hosted by a medical expert, like an OB-GYN, and provides valuable information in a straightforward, easy-to-understand format.
FullTurn Media, through the illumistream health brand, is one of the larger providers of health-related video on the web, with more than 30 million video views in each of the last two months.