MET-Rx, Starz want consumers to show off their ‘inner warrior’
RONKONKOMA, N.Y. — MET-Rx and the Starz premium entertainment network have teamed up for the MET-Rx Warrior Workout Video Contest, the companies announced Tuesday. The campaign calls for consumers to create a one-minute video that portrays their “inner warrior” for a chance to win a walk-on role on a Starz Originals series.
On the MET-Rx Facebook page, people can share their own workout techniques, upload videos and check out their favorite MET-Rx athletes and MET-Rx events. Additionally, MET-Rx consumers will be able to come back to vote for their favorite "Warrior Workout" and share the experience with their friends and family via Facebook.
"As a global brand, it’s exciting for MET-Rx to utilize our social media platforms to become part of the customers’ brand experience,” stated Patrick Cornacchiulo, MET-Rx brand director.
One winner will receive a walk-on role on the Starz Originals Series, a five-day/four-night trip for two to the major city nearest the filming location, and a one-year supply of MET-Rx, awarded as quarterly shipments of selected products, valued at $2,500. The total approximate retail value of the grand prize will be $12,500. Nine runner-up prizes of a MET-Rx gym bag filled with MET-Rx selected products also will be awarded. The approximate retail value of each runner-up prize is $100.
Kaz supports cough-cold-flu continuing education
NEW YORK — Cough, cold and flu are among the most commonly experienced conditions in adults and children, leading them to seek medical care.
In an effort to support healthcare provider education around these topics, Kaz has sponsored CE lessons for pharmacists, technicians, and nurse practitioners.
Amway taps Kara Goucher for Nutrilite
ADA, Mich. — Amway’s line of vitamin, mineral and dietary supplements has tapped a world-class distance runner to be its new spokeswoman.
Kara Goucher will represent the Nutrilite brand at the Rock ‘n’ Roll Marathon series, in which Nutrilite is a sponsor. Goucher will represent the brand at several of these races by speaking at race events and appearing at the Nutrilite mobile brand experience during race weekend. Her name and likeness also will appear online and in print in various Nutrilite marketing efforts, the company said.
“Kara Goucher is an excellent fit for the optimal health philosophy of the Nutrilite brand,” said Jori Hartwig, VP marketing for Amway North America. “People actively pursuing a healthy lifestyle — whether they’re elite athletes or weekend warriors — can relate to and be inspired by her commitment to her sport and to her family’s well-being.”