HEALTH

Merz partners with Fit Pregnancy to fight stretch marks

BY Michael Johnsen

NEW YORK — Weider Publications’ Fit Pregnancy magazine and Merz Pharmaceuticals on Monday partnered on the start of the "New Moms: Wear Your Skin Proudly!" reader test panel.

Over the next 12 weeks, Fit Pregnancy and Merz’s Mederma brand will follow the progress of 30 real-life new moms as they use Mederma Stretch Marks Therapy to improve the appearance of their stretch marks. Test panel feedback and results will be shared on a dedicated microsite, fitpregnancy.com/mederma, which also will include personal stories of these new mothers as they adjust to life with a new baby.

Approximately 90% of pregnant women develop stretch marks, Merz noted. Although they pose no health risks, stretch marks can cause negative body image issues for women of all shapes and sizes.

"The overwhelming response we received from nearly 4,000 Fit Pregnancy readers to participate in the test panel is a testament to the brand loyalty our readers have to both Mederma and Fit Pregnancy," stated Fit Pregnancy editor-in-chief Peg Moline.

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Perrigo introduces generic Aleve Liquid Gels

BY Michael Johnsen

ALLEGAN, Mich. — Perrigo on Monday launched a store-brand version of Bayer Healthcare’s Aleve Liquid Gels, 220 mg.

Aleve Liquid Gels generated annual sales of approximately $80 million, Perrigo stated, citing SymphonyIRI Group data.

"This approval is another example of Perrigo’s commitment to bring new products to market,” stated Perrigo’s chairman and CEO Joseph Papa. Perrigo noted that it is the first-to-market with a generic equivalent of the Aleve Liquid Gels.

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J&J recalls lots of Tylenol product over labeling

BY Allison Cerra

BOSTON — Johnson & Johnson recalled lots of its Tylenol Cold Multi-Symptom liquid products due to insufficient labeling, the company said Wednesday.

The products are not being recalled due to reports of any adverse events associated with taking the product, the company added.

Earlier this week, the company recalled additional lots of millions of packages of Children’s Benadryl and children’s Motrin.

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