HEALTH

Merz announces distribution of Mederma scar management w/sun protection

BY Michael Johnsen

GREENSBORO, N.C. Merz Pharmaceuticals will begin distributing its Mederma Cream + SPF 30, which helps reduce the appearance of scars while protecting them from the sun, in March, the company announced Friday.

“In nationwide discussions with consumers who are affected by scars, we identified an unmet need in the marketplace for a better scar management product which offers the sun protection that consumers expect,” stated Javier Perez, product manager for Mederma.

New scars are susceptible to becoming discolored by the sun, the company noted, citing dermatologist to minimize sun exposure to new scars.

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Skinny Water to be distributed by Amazon

BY Michael Johnsen

BALA CYNWYD, Pa. Skinny Nutritional recently signed a distribution agreement with Amazon.com for its Skinny Water, an appetite-suppressing, flavored water, the company announced Wednesday.

The agreement marks Skinny Nutritional’s first e-commerce deal. Three Skinny Water flavors—raspberry, lemon, and peach—are now available as 24-packs of 16.9 oz bottles for a suggested price of $27.99.

“Skinny Water is now available to anyone in the world,” stated Don McDonald, president and chief executive officer of Skinny Nutritional. “This is another major step in our national distribution efforts. Amazon is a strategically important distributor for us from credibility, visibility, and market reach standpoints. There’s no better place to be online than Amazon.”

Skinny Water is already available at more than 1,100 Target stores nationwide.

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Planned Parenthood introduces Proper Attire condoms

BY Michael Johnsen

WASHINGTON The Planned Parenthood Federation of America announced Thursday the introduction of a new condom, to be called Proper Attire: Required for entry, that was designed to encourage women to feel comfortable buying and carrying condoms.

“When we decided to create a new condom line, we knew that we wanted to make it cool for women to carry condoms,” stated Rachel Molloy, brand director of Proper Attire. “Every element of the brand has been inspired by the world of fashion, from the … brand name, and the chic packaging created by designers, to the fig leaf logo showcasing clothing in its most primitive form.”

“Social taboos make some women embarrassed to buy and carry condoms,” stated PPFA president Cecile Richards. “That’s why Proper Attire was created. … With its fashionable wrapping, women will now have the option to choose the right ‘attire’ for that special occasion. Responsible decisions about sex are everybody’s personal fashion statement.”

The condoms will be sold as three-packs through specialty boutiques and hotels. They will also be available at Planned Parenthood health centers and will soon be sold online. The suggested retail price is $6.

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