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Merlot Skin Care launches ‘My Daily Beauty’ campaign

BY Antoinette Alexander

NEW YORK — Merlot Skin Care, a grape seed-based skin care brand, has announced the launch of its “My Daily Beauty” campaign, which includes video tutorials in English and Spanish, social media engagement and contests, customer participation and a specially packaged Merlot Skin Care kit.

“It’s always Merlot Skin Care’s goal to help women get the most out of their skin care products,” explained Michele Beckley, VP operations for Merlot Skin Care. “We packaged the ‘My Daily Beauty’ kit for everyone looking to develop an easy-to-follow daily routine with anti-aging-focused solutions.”

Merlot’s “My Daily Beauty” kit features a three-step skin care routine: cleanse, tone and moisturize. Merlot Grape Seed Cleanser, Hydrating Toner and Merlot Moisturizer with SPF are packaged in a recyclable box, available at MerlotSkinCare.com for a limited time.

Merlot also is releasing a series of video tutorials from international beauty training consultant Rebecca Herrera, CEO of Speaking Of Beauty, in both English and Spanish.

The “My Daily Beauty” campaign also features regular blog posts (MerlotSkinCare.com/Blog) from Merlot Skin Care users and staff members, showcasing daily routines and highlighting tips to get the most out of every product.

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Allscripts introduces Population Health Analytics

BY Alaric DeArment

CHICAGO — Electronic health record provider Allscripts has introduced a new point-of-care system that aims to reduce chronic disease management costs and reduce hospital readmissions, the company said Monday.

Allscripts said it would demonstrate the Population Health Analytics system at the Allscripts Client Experience, which takes place between Wednesday and Friday in Chicago.

"The Population Health Analytics solution offers the opportunity to truly fulfill the promise of accountable care," Population Health chief medical officer Joel Diamond said. "Real-time comparative analytics at the point of care is precisely the type of valuable tool clinicians need to access insights necessary to provide better care and create better outcomes for patients."

The system includes real-time performance indicators to help inform and guide immediate clinical intervention for chronic disease conditions and readmission risks and can be included on any electronic health record.

 

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ShopAdvisor secures $5 million in capital to evolve app

BY Alaric DeArment

BOSTON — The maker of a mobile app designed to help consumers track and remember products for later has secured $5 million in new capital.

ShopAdvisor said it closed the financing round with Pittco Capital Partners, Seavest Capital, Rationalware Capital Partners and Boston investors Rob Soni and Bob Davoli. The new round brings the company’s total funding to $7 million.

ShopAdvisor’s mobile app is used by more than 12 million people, and the company said the funding would be used to help evolve it for businesses to bridge the gap between publishers, their advertisers and retailers. The app allows media companies like Condé Nast, Time and Hearst to provide shopping reader services for their tablet editions and allow advertisers to engage with readers.

"In an environment where editorial content and brand advertising are both valued by readers who shop, it seems natural to provide a way for featured brands and their retail partners to engage with those readers throughout the entire shopping cycle," ShopAdvisor CEO Scott Cooper said. "This funding will help us expand our offerings across a broader set of publishers and media platforms, delivering an innovative new service that can finally close the loop between media companies, their advertisers and retail."

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