BEAUTY CARE

Merlot Skin Care to hit Duane Reade shelves

BY Antoinette Alexander

NEW YORK — Merlot Skin Care has entered the New York beauty market via its debut at Duane Reade.
 
“Women in New York are constantly on the go,” stated Michele Beckley, Merlot’s VP of brand development, “They need easy access to effective beauty solutions that will make them look and feel great.  That’s why we’re so glad Merlot products will now be available at Duane Reade.”
 
The products hitting Duane Reade, as of mid-February, include:

  • Merlot moisturizer: A lightweight, anti-aging formula with SPF; 

  • Moonlight Radiance night cream: An over-night formula to combat deep wrinkles and fine lines with peptides;

  • Grape seed facial cleanser:  A gentle cleanser that softens skin and removes impurities with a non-drying, soap-free formula; and

  • Purifying peel off mask: Rids skin of imperfections and soothes stressed skin with ginseng extract.

     

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New Borghese hair care line to hit mass

BY Antoinette Alexander

NEW YORK — Global cosmetic, skin care, fragrance and spa company Borghese has partnered with Primary One Brands, which provides salon-branded products to all classes of trade, to launch a new line of hair care products by Borghese.

Available at retail as of January, the new line of Italian-inspired products features a range of shampoos, conditioners and styling products. The products are formulated with Borghese’s proprietary Acqua Di Vita complex, the main age-defying ingredient found in many of the company’s products. This complex is found in mineral waters and volcanic mud in the Italian region of Tuscany, and is known for its rejuvenating effects.

The new line of Borghese hair care products includes Venetian volumizing shampoo and conditioner, Modena moisturizing shampoo and conditioner, Salermo silking hair oil, Tuscany thickening cream, Giovanni volumizing hair gel, Siena styling spray, Siena finishing hair spray, Milan volumizing mousse and Capri style-in conditioner. The price point ranges from $13 to $18.

IMC, a licensing and global brand management company, collaborated with Borghese and Primary One Brands in the launch.

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Coppertone Solar Research Center gears up for summer with new sun care lines

BY Antoinette Alexander

MEMPHIS, Tenn. — The Coppertone Solar Research Center has announced the launch of two new product lines: Coppertone Sport Pro Series and Coppertone Wet ‘n Clear.

The new Coppertone Sport Pro Series sunscreens are designed to help protect sports enthusiasts from the damaging effects of the sun, while not compromising skin’s natural hydration. The new Coppertone Wet ‘n Clear line offers families sun protection that cuts through water without needing to towel dry, while also helping to keep skin moisturized.

These new products were created by the Coppertone Solar Research Center, which studies the impact of environmental conditions on sunscreen performance. In developing the new formulas, the center’s scientists advanced their real-world testing methods to better assess how water and other elements interact with sunscreen on the skin.

Designed for conditions that trigger sweating — such as heat, humidity and intense exercise — Coppertone Sport Pro Series sunscreens are lightweight but stay on strong. Available in SPF 15, 30 and 50+, these sunscreens offer broad-spectrum protection against UVA and UVB rays and are water resistant for 80 minutes. Tests showed that the breathable formulas do not cause breakouts on acne-prone skin.

Coppertone Wet ‘n Clear continuous spray sunscreens spray on clear and cut through water to adhere to skin, so no towel drying is needed between applications. The line is available in SPF 30 and 45+, and Kids SPF 45+, and provides broad-spectrum protection against UVA and UVB rays, as well as water resistance for 80 minutes.

In addition, the brand is unveiling new packaging throughout 2012 to help consumers easily recognize its products and choose the one that is right for them. Each Coppertone line will carry a unified color scheme and clearly will communicate the product SPF, level of water resistance and broad-spectrum benefits in compliance with the FDA’s new labeling requirements.

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