BEAUTY CARE

Merlot introduces Merlot Divine fragrance

BY Antoinette Alexander

Merlot Skin Care has expanded its portfolio with the launch of the new Merlot Divine fragrance.

Inspired by the fruits of the vine, the fragrance bursts with citrus followed by a floral bouquet and tops notes give way to a woodsy musk.

“Merlot Divine is clean and light, making the wearer feel energetic and refreshed,” stated Wayne Beckley, founder of Merlot Skin Care. “The fragrance stays true to the Merlot Moisturizer, capturing the revitalizing feel of the moisturizer in a scent.”

Merlot Divine is packaged in a tall glass bottle that can be reused as a single-bloom vase.

The Merlot Skin Care line includes 16 natural grape seed-based face and body products.

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Hoyu acquires Samy Companies

BY Antoinette Alexander

CHICAGO Private equity fund Hispania Capital Partners has completed the sale of Samy Companies, a maker of hair care products, to Hoyu Co., a privately held international hair care products company based in Nagoya, Japan.

Terms of the deal were not disclosed.

HCP invested in Samy, a provider of styling and shampoo products, in 2004. Based in Tampa, Samy was founded by hair stylist and hair care expert Samuel Suarez, who initially grew his enterprise by targeting the U.S. Hispanic market.

Today, Samy’s products are sold in about 32,000 doors by 60 retailers throughout the United States and Europe, including Walgreens, CVS, Rite Aid and Target. Samy products are also sold on the Home Shopping Network in the United States, Home Shopping Europe in Germany and Ideal Networks in the U.K.

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Ellen DeGeneres signs on as newest CoverGirl

BY Antoinette Alexander

HUNTS VALLEY, Md. CoverGirl cosmetics has confirmed that Ellen DeGeneres is its newest face, marking the first beauty campaign for the comedienne and Emmy award winning talk show host.

DeGeneres will be the focus of new advertisements beginning in January.

“Ellen is the quintessential CoverGirl. She is smart, confident, natural and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents,” stated Esi Eggleston Bracey, vice president and general manager for global cosmetics at Procter & Gamble Beauty.

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