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Mercy touts hangover prevention beverage

BY Allison Cerra

NEW YORK — A new functional beverage that promises to help curb hangovers is hitting the market.

Mercy said its namesake beverage is a 60-calorie drink that’s formulated with amino acids, antioxidants and vitamins, which is designed to replenish the body with key nutrients and prevent such hangover symptoms as headaches and nausea from occurring, according to the company.

The drink currently is available online at DrinkMercy.com for a suggested retail price of $11.50 for a four-pack of 8.4-oz. cans. The company noted that it is planning nationwide distribution of the product, with an initial rollout in bars, restaurants and hotels in the Northeast.

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Report: Pepsi onto the ‘next’ best thing

BY Allison Cerra

PURCHASE, N.Y. — Pepsi is gearing up to launch a low-calorie soft drink, according to published reports.

The beverage maker will debut Pepsi Next, which will tout 60 calories per 12-oz. can, Beverage Digest reported last week. The beverage could be the company’s way of meeting diet soda drinkers half way.

Pepsi’s portfolio of beverages includes its namesake, Pepsi Max, Pepsi Natural, Pepsi One, Pepsi Throwback and Pepsi Wild Cherry, as well as diet and caffeine-free varieties.

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New Uncle Ben’s campaign underscores family togetherness

BY Allison Cerra

RANCHO DOMINGUEZ, Calif. — A rice brand has kicked off a global campaign that encourages families to eat healthier and come together for meals.

Uncle Ben’s Begin with Ben campaign, which debuted in Europe and Canada earlier this year, has made its way to the United States. The campaign emphasizes home-cooked meals and simple solutions to make meals healthier by adding rice to a meal.

"Our new global creative campaign starts with a very simple insight that regardless of culture or cuisine, meals that begin with rice tend to be healthier meals, thus providing a very simple solution for consumers," said Tim Snyder, VP marketing of Mars Food, Uncle Ben’s parent company. "When consumers ‘Begin with Ben,’ they and their families are embarking on a culinary journey that can tempt their taste buds while providing a nutritious foundation for healthy rice-based meals."

For more information about Uncle Ben’s brand products, recipes and nutrition information, visit UncleBens.com and "like" the brand at Facebook.com/UncleBen’s.

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