Meow Mix Tender Centers cat food makes debut
SAN FRANCISCO — Meow Mix has introduced a new line of cat food that combines the flavors of meat and fish.
Meow Mix Tender Centers are dual-textured kibbles that have a crunchy outside and a meaty center, and are available in tuna and white fish flavors, and salmon and white meat chicken flavors. The launch of the product also marks the return of the Meow Mix jingle, which stopped airing 16 years ago.
"The Meow Mix Jingle brings back a sense of nostalgia and is a classic advertising spot that many people can even recite by memory," Del Monte Foods director of cat food marketing Sue Resnicoff said. "In launching Meow Mix Tender Centers, we are thrilled to bring back the jingle after so many years, reminding our consumers of that wistful feeling once again."
According to Kelton Research, the Meow Mix jingle is the No. 2 most memorable American jingle, just behind the Oscar Mayer song. The research also found that 39% respondents know the Meow Mix Jingle better than all of their online passwords, including Facebook, their email account and more, while 32% of all respondents admitted that the Meow Mix jingle was easier to recite than the Pledge of Allegiance.
Meow Mix Tender Centers is available at stores nationwide.
Country’s image could influence product purchases, study finds
CHICAGO — Consumers are willing to pay more for a product that comes from a country with a favorable image, according to a new study.
In an article appearing this month in the American Marketing Association’s Journal of International Marketing, study authors said they asked participants — college students from Germany — in four different experiments about their willingness to purchase a brand from a different countries. For example, the authors found that participants were willing to purchase Evian water and Nike products from France and the United States, respectively, and were willing to pay more for them, compared with such nations and Turkey and South Korea. The authors also noted, however, the price differential became less substantial the more familiar consumers are with the brand in question, regardless of where the brand originates.
These findings, the AMA said, could help marketers with their pricing decisions and highlight attributes that could boost profit, while at the same time consider the impact on price and consumers’ willingness if products are made in a a country with a less favorable image.
"Our findings show that consumers not only prefer and assign a higher value to branded products from a country of origin with a favorable country image but also are willing to spend more money to obtain them," study authors Nicole Koschate-Fischer, Katharina Oldenkotte and Adamantios Diamantopoulos said.
When it comes to shopping at grocery and drug stores, mobile promotions held in higher regard over brand loyalty
BOSTON — Nearly 75% of smartphone-owning consumers would switch brands if they were offered real-time mobile promotions delivered to their smartphones while shopping in a grocery or drug store aisle, according to a new survey.
“Mobile Shopping Survey Series, Part 2: CPG Shopping Behavior,” the second in a three-part survey series from AisleBuyer, found that while nearly three-quarters of shoppers would make a brand switch, the least brand-conscious demographic were those ages 25 to 34 years, with 82% willing to switch brands if they received a mobile offer for a competing product while in the store. Additionally, 90% of shoppers in this demographic expressed interest in receiving instant offers for the things they already were shopping for through a grocery or drug store-based mobile shopping application.
AisleBuyer also found that purchase decisions made by smartphone-touting shoppers are influenced by such factors as price/everyday low value (76%); promotions/getting the most for their money (58%); coupon availability (51%); brand loyalty (38%); generic or store-brand availability (26%); and new products from existing or emerging brands (22%).
“For years, brands have relied on traditional in-store shopper marketing tactics such as endcap displays, dump bins and sampling programs to influence the purchase decisions that are being made in the store aisle. But today’s shopper has become increasingly tech savvy, and brands need to adapt their age-old strategies to remain competitive in our new online world,” AisleBuyer CEO Andrew Paradise said. “Given that a majority of shoppers enter stores with only rough shopping lists, they are incredibly impressionable when they are in the aisle. As brand marketers look for new ways to feature their products when shoppers are considering the competition, they should look no further than something consumers already have in hand — their smartphones.”