Mentholatum to sponsor Ironman 70.3 events with eye drop product
ORCHARD PARK, N.Y. The Mentholatum Co. on Jan. 8 announced its title sponsorship of select Ironman 70.3 events, along with its presenting sponsorship of events in the Aflac Iron Girl National Women’s Event Series (all through 2012) for its Rohto cooling eye drops brand
“Athletes, in particular swimmers, runners and cyclists, are often faced with dry, irritated eyes because they’re constantly battling environmental or chemical elements,” stated Todd Cantrell, director of the eye care and pain management divisions at Mentholatum. “We’ve found that Rohto Eye Drops are popular among endurance athletes, and the product line has a definite place at these types of events. We will be doing sampling at similar type races across the country, as well.”
In addition to the event sponsorships, Mentholatum will be conducting a Rohto Endurance Sweepstakes March 1 through Sept. 30, where two grand-prize winners (one male and one female) will receive a men’s and women’s Ceepo bike, respectively. The sweepstakes also includes weekly prizes of Rohto Training Kits that will include a valuable assortment of training gear and nutritional items.
This announcement follows Mentholatum’s recent alliance with World Triathlon Corporation, the owners of the Ironman and Iron Girl brands, to introduce a line of Ironman-branded topical pain relief products, as well as Mentholatum’s sponsorship of 11-time Ironman Triathlon winner, Belinda Granger. The new face of Rohto Cooling Eye Drops, Granger recently sported the Rohto logo on her jersey when she finished second in the 2009 Laguna Phuket Triathlon held in Phuket, Thailand, in December.
This focus toward athletes represents an additional target demo for the brand, Mentholatum reportd, as the company has had recent success targeting “fashionistas” as the go-to eye drop for whitening eyes before applying makeup.
CVS quells ‘Crave’-ings with Generex product
TORONTO Generex Biotechnology Corp. recently expanded its distribution through CVS to carry its new diet-aid spray — Crave-NX.
The orange-flavored spray, already available through Duane Reade, contains only two calories per spray, and each spray is formulated to help curb cravings. Each bottle contains 20 sprays and is meant to complement other diet products or programs.
HHS unveils National Health Security Strategy
WASHINGTON HHS secretary Kathleen Sebelius on Thursday released The National Health Security Strategy, the nation’s first comprehensive strategy focused on protecting people’s health during a large-scale emergency. The strategy sets priorities for government and nongovernment activities over the next four years.
“As we’ve learned in the response to the 2009 H1N1 pandemic, responsibility for improving our nation’s ability to address existing and emerging health threats must be broadly shared by everyone – governments, communities, families and individuals,” Sebelius stated. “The National Health Security Strategy is a call to action for each of us, so that every community becomes fully prepared and ready to recover quickly after an emergency.”
Among the initial actions, the federal government is conducting a review to improve the system for developing and delivering countermeasures – medications, vaccines, supplies and equipment for health emergencies; coordinating across government and with communities to identify and prioritize the capabilities, research and investments needed to achieve national health security; and evaluating the impact of these investments.
While the document does not specifically identify retail pharmacy as a healthcare resource in an emergency, Sebelius does call on local and state governments to incorporate the input and capabilities of the private sector into their overall emergency planning.
“The range of those participating and working together in these areas [the development of an effective medical countermeasure to a disaster situation] should be broadened beyond the federal government to include … pharmaceutical developers and academic researchers, the response community, medical and public health providers, and representatives of both the general public and at-risk individuals,” the document read. “Investments should be prioritized to effectively pursue those countermeasures that have the greatest potential to improve national health security, prevent or limit the spread of disease, limit the clinical impact of a health incident and have elements with potential widespread application even in the absence of a catastrophic event.”
Pharmacists, along with other healthcare professionals, are considered a key component of the overall public health workforce during a disaster. The document calls on local disaster coordinators to establish a network of emergency-response volunteers “who will be available to supplement the permanent workforce during a health incident; rapidly activate staff and volunteer personnel for emergency duty (e.g., to administer vaccines or medications at point-of-dispensing sites); provide treatment to the ill and injured at first aid stations, mass care centers, temporary clinics and other healthcare sites; provide staffing to EMS agencies; supplement hospital staff; [and] replace personnel who are unable to do their jobs because they themselves are victims of the incident.”
“Events which threaten the health of the people of this nation could very easily compromise our national security,” Sebelius said. “Whether it’s a pandemic or a premeditated chemical attack, our public health system must be prepared to respond to protect the interests of the American people. In order to be prepared to both respond to an incident and to recover, we need a strong national health system with individuals and families ready to handle the health effects of a disaster.”