BEAUTY CARE

Men’s skin care line Bee Bald teams up with UFC fighters to celebrate launch

BY Antoinette Alexander

BEACHWOOD, Ohio — The Bee Bald Man Care Products, a skin care line for men without hair, has joined forces with Knock Out Representation and a number of Ultimate Fighting Championship fighters for the nationwide launch of its collection of products.

The products are designed to offer everything needed to cleanse, moisturize, soothe, refresh, eliminate shine and protect the sensitive skin on the head. To kick off the holiday season, Bee Bald will offer Black Friday discounts and giveaways.

Inside the cage UFC fighter Tom Lawlor debuted the brand logo on his shorts in his most recent fight. Joe Lauzon is set to showcase the brand logo on his shorts in December, while Anthony Njokuani will do the same in early 2013. KOreps will work closely with Bee Bald outside the cage as well with ongoing social media announcements, events and contests. In addition, Krzysztof Soszynski is slated to make a special guest appearance on behalf of Bee Bald on the entertainment news show “Extra,” this week, the company stated.

Bee Bald incorporates the latest in skin care technology including enzymes, antioxidants, vitamins and botanicals with healing and antiseptic ingredients like honey and bee pollen extract. The collection includes Bee Bald Clean (suggested retail price $19), Bee Bald Smooth to tone and hydrate the head and face (SRP $21), Bee Bald Heal to calm and soothe skin (SRP $17) and Bee Bald Refresh wipes (SRP $18).

 

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BEAUTY CARE

Product innovation pushes depilatories toward growth

BY Antoinette Alexander

Depilatories continue to enjoy strong growth, thanks in large part to product innovation and new entrants to the segment.

According to data from SymphonyIRI Group, a Chicago-based market research firm, sales of depilatories rose about 13% for the 12 weeks ended Oct. 7 at total U.S. multi-outlets, which covers supermarkets, drug stores, mass-market retailers (including Walmart), military commissaries, and select club and dollar retail chains.

The shining star, according to SymphonyIRI Group sales data, is Olay, which experienced a gain of more than 680%. In the second half of 2011, Olay introduced its first system to remove unwanted facial hair. The Olay Smooth Finish Facial Hair Removal Duo is a two-step system to remove fine to medium unwanted facial hair on the upper lip and jaw line, while minimizing irritation.

According to a 2010 Olay global survey of 6,600 women, 85% of women remove facial hair occasionally, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.

Meanwhile, Nad’s is looking to snap up some sales with its new Nose Wax for men and women. The DIY wax system is positioned as the world’s first nose wax.

 

 

The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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Widespread acne drives sales of treatments

BY Antoinette Alexander

With some 40 million to 50 million people in the United States battling acne, it is no surprise that sales of acne treatments continue to be on the rise.

According to data from SymphonyIRI Group, a Chicago-based market research firm, sales of acne treatments rose 0.24% for the 12 weeks ended Oct. 7 at total U.S. multi-outlets, which covers supermarkets, drug stores, mass market retailers (including Walmart), military commissaries, and select club and dollar retail chains.

Going forward, sales of acne treatments will likely see continued growth as manufacturers bring new products to market, and consumers continue to battle the most common skin disorder in the
United States.

 

 

The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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