BEAUTY CARE

Men’s grooming leaps forward with MicroTouch SOLO

BY Gisselle Gaitan

WAYNE, N.J. — A new all-in-one razor has launched from MicroTouch, the maker of Tough Blade and MAX. The MicroTouch SOLO, the latest introduction from the company is an economically priced tool that combines razor, edger and trimmer functions together to tackle any kind of facial hair with effortless precision.

Unlike most razors, the SOLO shaves bi-directionally, in either up or down strokes. The three combs it contains, come with the ability to trim scruff or a beard in any way the user chooses. This shaving tool also edges precisely to give a clean, sharp edge to neck hair, sideburns, mustaches, goatees and more.

"We took a decade of learning from our razor and trimmer tools, and set out to create a single tool that can handle all of today's facial hair trends. SOLO lets men customize their look, their way, without breaking the bank," Andy Khubani, chief executive officer of Ideavillage Products Corp., and maker of MicroTouch, said. "And SOLO can be used anytime, anywhere because you don't need soap or water to get a fresh shave. It's truly revolutionary."

SOLO uses the finest German stainless-steel blades, housed on a pivoting head with a balanced and water-resistant handle for precision and contouring. It is also completely rechargeable and contains a battery life of 45 minutes. The razor is available for purchase at Amazon, Bed Bath and Beyond, CVS, Rite-Aid, Walgreens, Target and Walmart for the suggested retail price of $24.99. 

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100% Pure Cosmetics is the latest brand to partner with YouCam Makeup

BY Gisselle Gaitan

NEW YORK — Perfect Corp., the company behind the YouCam Makeup app, now has a natural beauty brand within its portfolio. It has been announced that 100% Pure Cosmetics – a brand that specializes in creating organic skin care products, free of harmful toxins; will be partnering with the AR-powered company to bring consumers livestreamed beauty broadcasts and virtual in-app try ons. 

“We are excited to partner with 100% Pure and expand our virtual product try-ons to incorporate the best natural beauty products on the market,” Alice H. Chang, CEO of Perfect Corp, said. “With the growing popularity of the natural beauty space, we are thrilled to offer YouCam users an extensive range of top product picks from 100% Pure to discover and experience organic beauty in a whole new way.”

To mark the launch, 100% Pure Cosmetics will hold three exclusive live shows within YouCam Makeup’s in-app live stream beauty network on Nov. 9, Nov. 27 and Dec. 14. It will be hosted by top beauty influencers featuring fall how-to’s, and sneak peak product reviews. 

“I am beyond thrilled 100% Pure is the first all-natural cosmetic brand to partner with YouCam. I know many users will be delightfully surprised to find our all-natural, fruit-pigmented cosmetics work just as well as – and in some instances better – than other top performing cosmetics on the market,” Susie Wang, founder of 100% Pure said.

YouCam Makeup previously announced partnerships with L’Oreal, Lancôme, Pixi Beauty, and award-winning makeup artist Robin Black

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Albertsons taps IRI for supply chain services

BY Michael Johnsen

CHICAGO —  IRI announced Tuesday that it will begin providing supply chain services to Albertsons, the second largest grocery chain in the United States, in addition to being its preferred partner for point-of-sale data, consumer panel insights and strategic growth initiatives to support joint business collaboration.

“We feel that there is real power and efficiency in connecting insights from our store shelves all the way back into the collective supply chain,” stated Amanda Martinez, group vice president of corporate procurement for Albertsons. “This expanded agreement with IRI will allow us to collaborate in a more meaningful and real-time manner with our suppliers. We believe it will help us to provide more of what our customers want no matter when or how they shop.”

“It has been terrific to partner with Albertsons during the past year, and we are thrilled to expand on our relationship to include supply chain services,” said Andrew Appel, president and CEO IRI. “Our alliance provides access to a unique combination of rich data, advanced analytics and a unified technology platform that will help Albertsons and its suppliers better understand and drive consumer experiences, making consumers’ lives easier and improving sales.”

Under the agreement, Albertsons, which has more than 2,200 grocery stores across 33 states and the District of Columbia under such banners as Albertsons, Safeway, Vons and Jewel-Osco, will integrate its supply chain data, including inventory and transactional shipment data, into the IRI Liquid Data and Unify visualization platform. The industry-leading technology platform incorporates extensive product movement and causal data, work flow capability and real-time data visualization. This new offering will help Albertsons and its suppliers collaborate more easily and make better decisions to benefit customers.

 

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