Men’s grooming awash with innovative launches
For those personal care manufacturers looking to appeal to men, the potential “is staggering,” thanks in part to the ongoing rise of middle-class sectors and marketers’ more sophisticated appeals to men, according to a recent report on men’s grooming.
Packaged Facts’ report, “Men’s Grooming Products: A Global Analysis,” stated that male-specific body wash, deodorant, hair gel, shaving cream, razors, moisturizers, etc., constitute one of those markets that now outpaces the overall beauty/grooming retail markets in many countries of the world, despite the wobbly economy. Valued at $19.7 billion worldwide in 2009, male-specific products are expected to mushroom to $28 billion by 2014.
New to retail shelves, and highlighted in ads during this year’s Super Bowl, is the new Dove Men+Care product line from Unilever, which marks the brand’s first-ever product line created just for him. The collection, available as of December 2009, includes body and face wash, body and face bar, and a shower tool.
Procter & Gamble Beauty’s Head & Shoulders brand also is stepping into the men’s segment with the launch of its first “for men” series with a new shampoo and 2-in-1 line dubbed Hair Endurance for Men.
Pert Plus, from Innovative Brands, has introduced for 2010 its new Pert Plus for Men Refreshing 3-in-1, which expands on its existing Pert Plus for Men line. Also new from Innovative Brands for 2010 is Sure for Men antiperspirant and deodorant in Outdoor Sport, Mountain Frost and Crisp Breeze fragrances.
On the retailer side, grocer H-E-B has launched a new men’s grooming department that was developed in partnership with P&G and boasts more than 530 products for men. The new Men’s Zone—located within Texas H-E-B stores in Boerne, San Antonio and Shertz—also offers touchscreens so men can get grooming tips and discover new products.
Meanwhile, Drugstore.com recently launched its first Web site exclusively catering to the personal care needs of men. AtHisBest.com features more than 10,000 SKUs of men’s grooming, health, home, fitness, sex and personal care essentials.
Colgate-Palmolive adds two members to board of directors
NEW YORK Colgate-Palmolive appointed Helene Gayle, president and CEO of Care USA, and Joseph Jimenez, CEO of Novartis AG, to serve on its board of directors, effective March 1.
The company also announced that Jill Conway, a director since 1984, will retire from the board, effective May 7 at the end of her current term. Former president of Smith College, Conway has contributed to the company’s success for 26 years, especially through her focus on Colgate’s “pay per performance” programs, leadership succession practices and global diversity initiatives, the company stated.
Gayle currently guides the strategy and management of Care USA, a humanitarian organization. As an expert in the global public health field, she brings to Colgate’s board an understanding of the importance of health and hygiene around the world where Colgate’s oral and personal care products are sold.
Jimenez was named CEO of Novartis AG in January 2010, having previously led Novartis Pharmaceuticals and Novartis Consumer Health units beginning in 2007. Jimenez, whose experience also includes serving as former president and CEO of Heinz Europe and Heinz North America, brings to the board leadership experience in the consumer products industry.
Duane Reade to carry Ecostore products
WEST BLOOMFIELD, Mich. Duane Reade has inked an exclusive partnership with Ecostore USA to carry Ecostore’s plant- and mineral-based household cleaning, baby care and personal care products, the manufacturer has announced.
“We are very pleased to be the first drug store chain in the United States to offer Ecostore’s superb eco-friendly line,” stated Joe Magnacca, chief merchandising officer for Duane Reade. “We have seen a growing interest in eco-friendly products among our core New York customer base and are delighted to be able to help meet that interest across several key product categories.”
The product lines that Duane Reade will carry at its more than 250 stores include, but are not limited to:
- Plant and mineral-based liquid laundry
- Citrus all purpose cleaner
- Baby body wash
- Baby Nappy balm
- Vanilla-coconut hand wash
- Rose-cardoman hand wash
- Baby Sleepytime bath
As reported, Walgreens is looking to acquire Duane Reade from affiliates of Oak Hill Capital Partners in a cash deal valued at about $1.08 billion.