BEAUTY CARE

Menasha Packaging’s design for Unilever product line wins Paperboard and Packaging Council Award

BY Alaric DeArment

NEENAH, Wis. — The Paperboard and Packaging Council awarded Menasha Packaging Co. its Excellence Award at the 70th annual North American Paperboard Packaging Competition for its regimen kit created for Unilever’s Nexxus Youth Renewal product line, Menasha said Thursday.

The entry features a book-style outer carton with a window and intricately designed insert displaying product contents while holding them securely in place, as well as specialty coating and foil stamping.

"Our client challenged us to design a solution that would encourage the shopper to try all products within the line or enhance the appeal of giving haircare products as a gift," Menasha Folding Carton Group general manager Jim Snyder said. "Our solution is an upscale, multi-piece package that’s both eye-catching and functional."

 

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GMDC to host GMDC Showcase pavillion at the 2014 NGA Show

BY Michael Johnsen

COLORADO SPRINGS, Colo. — The Global Market Development Center and The National Grocers Association on Thursday announced the GMDC Showcase at the 2014 NGA Show, to be held February 9-12, 2014 at the Mirage Hotel & Casino in Las Vegas. For the first time, GMDC in partnership with their supplier and wholesale members will bring a 3,000 square foot pavilion of general merchandise, health, wellness, and beauty care products, merchandising concepts and promotions to the 2014 NGA Show.

“NGA has devoted a section during their show to give GMDC members an opportunity to highlight their newest lines while receiving additional exposure for their products," Dave McConnell, president and CEO GMDC said. "This is a tremendous opportunity for key independent buyers to see what’s new, study and compare supplier offerings in order to make decisions during the pre-ordering process. GMDC is proud to be putting its best foot forward in the GM and HBW categories.” 

"The growth of consumers shopping these products provides a unique opportunity for show attendees, and we look forward to the Showcase increasing value for our independent retailers through the display of its diverse range of products," Peter Larkin, president and CEO, NGA said.

 

 

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Nielsen survey: Price most persuasive when incentivizing brand switch; improved features least influential

BY Michael Johnsen

CHICAGO — Across five different product or service attributes analyzed (i.e., price, service agreement, selection, feature or quality) in a Nielsen Global Survey of Loyalty Sentiment, "offering the best price" held the most persuasive power to motivate consumers to swap devotion to a brand, service provider or retailer, Nielsen reported on Monday. 

“While a good price may initially offer consumers enough motivation to change allegiance to a new product, it won’t keep consumers for long if the product doesn’t deliver on its promise,” said Julie Currie, SVP Global Loyalty, Nielsen. “Getting the price/value equation right, having products in stock and offering a satisfying shopping experience are vital ways to build long-lasting customer loyalty.”

Of the respondents who said they were not completely loyal, 41% said that getting a better price would encourage them to switch brands, service providers or retailers. While price was the major switch incentive for more than half of North Americans (61%) and Europeans (54%), price and quality held equal sway in Asia-Pacific and Middle East/Africa, with roughly one-third of respondents each in both countries. As many as 28% of Latin Americans, 22% of Europeans and 20% of North Americans also cited quality as a reason to change their allegiances.

Beyond price and quality, 19% of respondents from Asia-Pacific and 18% from Latin America looked for a better service agreement, exceeding the global average (15%). Range or assortment was also most influential in Asia-Pacific (13%), compared to respondents in Europe (8%), North America (7%), Latin America (7%) and Middle East/Africa (5%). Globally, respondents found improved features (8%) the least influential in driving them to betray a brand, service provider or retailer.

The Nielsen Global Survey of Loyalty Sentiment was conducted between Feb. 18 and March 8, 2013 and polled more than 29,000 online consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.

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