Lovely Candy Co. announces line expansions
WOODSTOCK, Ill. — The Lovely Candy Co. has expanded its gluten- and GMO-free line with a gluten-free licorice, which it touts as the first gluten-free extruded licorice product in North America.
Branded as Lovely Licorice, the product is marketed to consumers with food sensitivities such as celiac disease. The gluten-free licorice is the brainchild of company founder Mike Nakamura, whose wife has not been able to have licorice because of her gluten-free dietary restraints. Nakamura founded the company in 2013 as a result of her request for licorice she could eat.
“We plan to develop and launch products that have evolved along with consumer needs and preferences,” said Nakamura, who is not only the company’s founder but also its president and CEO. “Today’s confectionery consumer is better educated and has increased demands.”
The company’s growing line of candies recently expanded to include Fudgee Rolls and Seasonal Caramel varieties. The premium wrapped caramels are available in three varieties: caramel apple, chewy chocolate-cherry and chewy chocolate-peppermint. The suggested retailer price for the seasonal 8-ounce box is $6.99, and $12.99 for the seasonal 16-ounce size.
“We have seen dramatic growth and demand for our line of premium, all-natural candies,” added Nakamura. “We have really struck a chord with Lovely Candy’s Consciously Crafted line as retailers realize that many consumers care about what they put in their bodies, whether they are eating a salad or candy. Our candies are made with the best ingredients, so people can enjoy a treat without the artificial flavors, colors, GMOs and high fructose corn syrup you find in many candies.”
The company said that it is already seeing major distribution gains with Lovely Candy Original Chewy Caramels, Lovely Candy Chocolate Swirl Caramels, Lovely Candy Super Fruit Chews (in cranberry, raspberry and blueberry) and Lovely Candy Fruit Chews (in apple, cherry and blackberry), which have a suggested retail price of $5.99 for a 6-ounce stand up pouch.
The entire line is certified gluten-free by the Gluten-Free Certification Organization and also is certified kosher. The caramels contain rBST-free dairy and the fruit chews are vegan.
Mars Chocolate announces decadent new treats
HACKETTSTOWN, N.J. — Mars Chocolate has announced a slew of new products, which range from Mars Bites to Dove Whole Fruit Dipped in Dark Chocolate.
Mars Bites give consumers a taste of their favorite candy bars in bite-size pieces. Mars is adding Twix, Musketeers and Milky Way bites to the portfolio. The suggested retail price is $1.49 for a 2.83-oz. sharing size. A 6-oz. stand up pouch is available for a SRP of $2.99.
The company is also delivering new Dove Whole Fruit Dipped in Dark Chocolate, which is a combination of real fruit dipped in Dove dark chocolate. The item comes in three varieties: cranberry, cherry and blueberry. Consumers can choose from a 2.83-oz. sharing size for a SRP of $1.99 to $2.59 for cranberry and blueberry; and a 6-oz. small stand-up pouch in all three flavors for $3.59 to $4.79.
Other decadent announcements include:
- Milky Way French Vanilla and Caramel Bar, which is making a return after first being successfully introduced as a limited-edition item in February 2013. SRP $1.09; and
- M&M’s Birthday Cake Chocolate Candies, a confection that combines milk chocolate and birthday cake flavor. The brand is leveraging the popularity of the cake flavor to help ensure robust sales, the company said. SRP is $1.09 for a single bag; $2.99 for a stand-up pouch.
Mars also announced the return of consumer favorites for Halloween 2014, which includes festive selections M&M’s White Chocolate Candy Corn, Milky Way Caramel Apple Minis and a Minis Mix Autum Miniatures variety bag.