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Melissa Joan Hart teams up with Beech-Nut’s A Jar for a Jar program

BY Allison Cerra

TOWN OF AMSTERDAM, N.Y. — Infant nutrition brand Beech-Nut has teamed up with actress and executive producer Melissa Joan Hart to encourage consumers to help fight childhood hunger.

Through Beech-Nut’s "A Jar for a Jar" program, in which consumers can share virtual jars of baby food through Beech-Nut’s Facebook page, the company will match every virtual jar shared, up to 1 million jars, in a donation to hunger relief agency Feed the Children.

To kick off the campaign, Hart will debut A Jar for a Jar in New York at a special food distribution event sponsored by Beech-Nut and Feed The Children. At the event, more than 400 local families will receive a week’s worth of meals and personal care items.

"Beech-Nut cares about real issues that moms care about," Hart said. "They make wholesome, natural products that moms can trust and they support causes that help children in need. As a mom, that’s what I care about. That’s why I got involved in this campaign."

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Friendship modernizes product packaging

BY Allison Cerra

FRIENDSHIP, N.Y. — Friendship is updating its look and taking it to supermarket aisles.

The brand, which is part of Dean Foods, said it has adorned its family of products with new colorful packages. What’s more, Friendship’s iconic dove is much more prominent on the package, giving the brand an unmistakable presence on shelf, Friendship said.

Friendship is a maker of all-natural dairy products, including cottage cheese, sour cream, farmer cheese and buttermilk.

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Crio Brü seeks to deliver brewed cocoa drink

BY Allison Cerra

OREM, Utah — A new brewed drink is looking to provide an alternative to coffee.

Crio Brü, which contains 100% pure, premium cocoa beans, brews just like coffee, according to the company. Currently sold in coffee shops and coffee aisles at retail in Utah, as well as online, Crio Brü is available in Cavalla, Vega Real and Coca River flavors.

"It’s not often you come across a revolutionary, single-ingredient product made from an organic source," Crio Brü’s creator Eric Durtschi said. "But Crio Brü is exactly that. It will change how people think about chocolate."

For more information about Crio Brü, visit CrioBrü.com.

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