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Meijer to sell cupcake stands in school colors

BY Alaric DeArment

NILES, Mich. — Meijer will sell cupcake stands customized in local school colors under a partnership with the stands’ Michigan-based manufacturer.

Niles, Mich.-based Cupcaketree.com announced a deal with Meijer, in which the mass merchandise retailer will sell the stands alongside its baked goods. The company has been selling the stands since 2001.

"We are pleased to be partnering with Meijer on this customized three-tier cupcake display," Cupcaketree.com owner Judy Truesdell said. "It is an opportunity to showcase our products to Meijer shoppers and to add school spirit to their graduation parties."

 

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Consumers associate wellness with personal products

BY Michael Johnsen

When asked about attributes associated with personal products, "health and wellness" is the most common response, followed by confidence, according to an online survey of almost 700 AccentHealth viewers conducted in April. Fewer than one-third of respondents associated health, beauty and hygiene products with fashion or vanity.

To see more Patient Views, click here

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 6,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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TravelCenters of America launches fitness program for professional drivers

BY Michael Johnsen

WESTLAKE, Ohio — TravelCenters of America, operator of the TA and Petro Stopping Centers travel center brands, on Wednesday launched its "Get Moving. Stay Fit." program designed to help professional drivers live a healthier lifestyle by focusing on nutrition and physical fitness.

The program was designed in cooperation with the President’s Challenge, the premier program of the President’s Council on Fitness, Sports and Nutrition.

First introduced for pre-enrollment in March 2013, "Get Moving. Stay Fit." is tailored specifically for professional drivers. It is an 8-week, self-directed program, and drivers participate through the UltraONE Driver Rewards Kiosks located at all TA and Petro locations. 

The travel center retailer is rewarding healthy behavior recorded through those kiosks with "Apple Credits" that drivers can trade for apparel like towels and caps.

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