Meijer introduces latest Simply Give campaign
GRAND RAPIDS, Mich. — After exceeding more than $2 million in food and donations, Meijer announced that it once again has launched the Simply Give campaign throughout its stores.
The latest campaign, which will run through Sept. 24, aims to restock the shelves of nearly 200 local food pantries in Michigan, Ohio, Illinois, Indiana and Kentucky, Meijer said. The program has been running for nearly three years and encourages shoppers to purchase $10 Meijer food pantry donation card at special displays throughout the store, as well as Meijer gas stations and pharmacies, which then are converted into Meijer Gift cards and given to the local food pantry selected by the store.
Meijer’s last Simply Give campaign, which ran in the spring, garnered more than $270,000 for 195 local food pantries.
Lip Smacker bakes up new Girl Scout Cookie-inspired lip glosses
NEW YORK — Aspire Brands’ Lip Smacker has inked a licensing deal with Girl Scouts of USA to develop the new Girl Scout Lip Smackers inspired by the flavors of Girl Scout Cookies.
“Girl Scout Cookie-flavored Lip Smackers was a natural fit for us. The flavors are deliciously iconic and the mission of Girl Scouts of the USA is something we have a real interest in supporting,” stated Leslie Gibbs, brand marketing director at Aspire Brands.
The new lip glosses are available in five flavors: Thin Mints, Chocolate Peanut Butter, Trefoils, Peanut Butter and Coconut Caramel Stripes.
They will be available in two holiday collections that will be shipping to Walmart in October. Claire’s also will be carrying the Girl Scout Cookie flavors in a Lip Smacker party pack.
Aisle7 launches social media-friendly health content platform
PORTLAND, Ore. — Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.
“Facebook, Twitter and other social services are accelerating the speed of communication," stated Skye Lininger, Aisle7 CEO. "Aisle7 Content Explorer simplifies the process. Customers have access to every single piece of content the moment it’s created. More importantly, they can share it with their audience instantaneously without requiring technical or IT resources.”
The Aisle7 content library consists of wellness articles, content widgets and decision tools to help consumers make informed self-care choices. With Aisle7 Content Explorer, marketers can perform a detailed search, preview an asset and publish to the desired marketing channel. A new Web page, email message, newsletter article or Facebook post on a wellness topic can be distributed to an audience within minutes, Lininger said.
Aisle7 Content Explorer also provides a new “Hot Topics” feature that gives marketers relevant content suggestions on what to share. The latest science-based news, seasonal features and trending topics are featured and updated regularly, providing engaging ideas to create conversations online.