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Meijer expands mPerks program to include pharmacy rewards for fuel and groceries

BY Jason Owen

GRAND RAPIDS, Mich. — Meijer announced today that it is expanding its mPerks digital coupon program to include pharmacy purchases, allowing customers to personalize their savings and earn rewards in the areas they shop the most whenever they fill a prescription.

The Grand Rapids, Mich.-based retailer launched the mPerks Pharmacy Rewards program this month after reaching 1.5 million mPerks subscribers and saving enrolled customers $21.5 million so far this year.

For every five eligible prescriptions filled, customers can earn one of the following:

  • $10 off their total shopping purchase;
  • 5% off total grocery, and health and beauty purchases;
  • 50 cents off per gallon of Meijer gas.

Customers can also hang onto their rewards and keep filling prescriptions to earn double rewards, saving as much as $1 per gallon on gas or $20 off their next shopping visit.

"Pharmacy Rewards is just the latest way we go beyond offering everyday low prices and weekly specials to help our customers save money," said Michael Ross, vice president of customer marketing and emerging technology. "We are excited to expand mPerks for our 1.5 million subscribers, and hope they enjoy personalizing their savings even more when they checkout."

Meijer launched mPerks in the fall of 2010 as a way to help customers save money at the register by offering a faster — and more convenient — way to clip coupons. Each week, as many as 25,000 customers sign up for the free online program, which keeps savvy, deal-seeking shoppers from having to cut, print or even present a coupon upon checkout. Ross said the program has a redemption rate up to four times higher than the national average and has seen nearly 82.6 million clips so far this year.

To start earning rewards, customers just go to mperks.meijer.com and sign up in the "rewards" section.

Once customers sign up at mperks.meijer.com, they can preview and select coupons for their favorite national or Meijer own brand products that are then stored in their personal mPerks account until redeemed or expired. The applicable coupons are then instantly redeemed when shoppers enter in their mobile phone number, which serves as the mPerks account number, at checkout.


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Martha Stewart to promote new line of supplements at NACDS Total Store Expo

BY Jason Owen

NEWARK, N.J. — Inergetics, a developer of nutraceuticals and nutritional supplements, is proud to announce that Martha Stewart will be in attendance at the National Association of Chain Drug Stores Total Store Expo  at the Sands Expo and Convention Center in Las Vegas on Monday, August 12. Stewart is appearing to support the partnership between Martha Stewart Living Omnimedia and Inergetics, Inc. as well as to promote the launch of Martha Stewart Essentials — a complete line of whole-food-based supplements created with Inergetics, specifically targeted for women.

Along with representatives from Inergetics, Stewart will conduct an exclusive press roundtable at the show to address the launch of this high-quality line of women’s supplements. Martha will also be on hand for a book signing of her newest bestseller, Living the Good Long Life: A Practical Guide to Caring for Yourself and Others, beginning at noon at the Inergetics booth (#3857).

"Martha is the embodiment of health, vitality, and active living," said Michael James, CEO of Inergetics. "Fans have been waiting a long time for her to bring a supplement line to market — and so have retailers. Martha Stewart Essentials is creating quite a buzz in the industry, and her upcoming appearance is generating the excitement to match."

Martha Stewart Essentials, which represents Martha’s first foray into the nutritional supplement space, is a line of six condition-specific formulas — Women’s Multivitamin, Graceful Aging, Digestive Health, Bone Support, Menopause Support, and Hair, Skin & Nails, all of which use whole-food components, including fruits, vegetables, and herbs, in addition to standard ingredients.

"I envisioned nutritious whole-food-based supplements for women who live their lives the way I do, healthily and with passion," said Stewart. "I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will be as excited about them as I am."

Inergetics’ brand portfolio features, in addition to Martha Stewart Essentials, Surgex Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready, a leader in weightloss lifestyle solutions; and SlimTrim, the affordable, premium value diet brand.

To find more new products and full coverage of NACDS Total Store Expo, click here.


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Natural Dentist, BreastCancer.org partner to aid cancer patients with oral complications

BY Jason Owen

MADISON, N.J. and ARDMORE, Pa. — The Natural Dentist, a line of therapeutic oral care products, is pleased to announce a new partnership with Breastcancer.org, a leading online expert resource for comprehensive information and support on breast health and breast cancer. The goal of the partnership is to raise awareness about the oral complications that often occur during cancer treatments, and to provide patients with the necessary knowledge and resources to manage these side effects, which can compromise health and quality of life.

During cancer treatment, cells lining the mucus membrane are not replaced as quickly as needed, leaving the mouth especially susceptible to mouth sores, infections, and bleeding gums.

"When a loved one was diagnosed with cancer, I saw personally how mouth pain during treatment could be severe enough to affect a person’s ability to eat, drink, chew, and speak," says Kelly Kaplan, president of Revive Personal Products Company, LLC and distributer of the Natural Dentist. "I’m pleased to partner with Breastcancer.org to raise awareness about this issue and applaud their dedication to helping women and their loved ones understand and manage all aspects of breast cancer."

The Natural Dentist Healthy Gums Mouth Rinse, in particular, is recommended by the medical experts at Breastcancer.org because of its unique combination of medicinal herbs and aloe which both soothe and relieve mouth irritations without artificial colors or flavors, and without alcohol.

"As the leading online resource for breast health and breast cancer, Breastcancer.org provides expert-reviewed information about a range of topics affecting women before, during, and after cancer treatment," says Rita Lusen, vice president of corporate partnerships and marketing for Breastcancer.org. "There is a real need for accurate information about the benefits of proper oral care during cancer treatment, and partners like the Natural Dentist help our organization deliver on the mission and better serve the community-at-large."

To learn more about how good dental hygiene may help prevent or reduce complications before, during, and after cancer treatment, or to request a free sample of the Natural Dentist Healthy Gums Mouth Rinse, please visit: RinseForRelief.com/.


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