Meijer to carry Reed’s product lines
LOS ANGELES Select Reed’s beverage lines will be distributed in Meijer stores throughout five states, the soda maker announced Tuesday.
Reed’s and Virgil’s beverages will be carried throughout Meijer’s 191 supercenter stores across Michigan, Ohio, Indiana, Illinois and Kentucky.
Neal Cohane, SVP sales and marketing at Reed’s said, “The opportunity to work with Meijer, a true innovator and retailing powerhouse, is very exciting. We look forward to enhancing the portfolio of high quality natural premium products that discriminating consumers have come to expect at Meijer’s supercenters. Our sales team’s efforts over the past two-and-a-half years are continuing to pay off. The demand for our brands is contagious and is reflected in this new direct delivery distribution partnership with Meijer, the pioneer of the modern day supercenter.”
Powerade to launch Hispanic marketing campaign
ATLANTA Powerade is featuring goalkeeper Guillermo “Memo” Ochoa in the drink brand’s first-ever fully integrated marketing campaign aimed at the Hispanic community.
The Spanish-language advertising campaign, Powerade Latino, will kick off June 1 in major U.S. Hispanic markets and will be supported with a fully integrated marketing platform that includes broadcast, print, out-of-home, online, in-store and product packaging. Three 30-second TV spots featuring Memo Ochoa — who tends goal for the Mexican National Team — produced for the Powerade Latino campaign will premiere during the first match of the FIFA World Cup, Mexico vs. South Africa, on June 11.
“The Powerade Latino campaign is part of our broader FIFA World Cup activation this year, reaching more consumers and refreshing them on and off the field with our brands,” said Jose Serafin, senior brand manager, Hispanic marketing for Coca-Cola North America. “The [campaign] is a great way to celebrate our brand’s strong relationship with the U.S. Hispanic community, and maximize our partnership with the FIFA World Cup, the most popular sporting event in the world.”
Hansen’s introduces original cola
NEW YORK Hansen’s announced the introduction of its newest flavor: original cola and diet original cola.
The classic flavor of Hansen’s original cola and diet original cola joins Hansen’s flavorful production line that includes ginger ale, key lime, cherry vanilla, grapefruit, kiwi strawberry, vanilla, mandarin lime, creamy root beer, raspberry, orange mango, pomegranate and black cherry. The premium soda maker’s products do not contain caffeine, preservatives or artificial flavors or colors.
“We are excited to be releasing the timeless taste of cola in time for the summer,” said Blair Owens, VP marketing. “It’s naturally the perfect flavor that complements our product line.”
Hansen’s original cola and diet original cola will be available nationwide this month.