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Megan Hilty unveils art installation curated by the John Frieda Sheer Blonde team

BY Antoinette Alexander

NEW YORK — Kao USA has announced that the John Frieda Sheer Blonde team designated June as Blonde Appreciation Month — a time to celebrate what sets blondes apart and equip them with expert care they need to preserve their hair shade — and is now celebrating the culmination of Blonde Appreciation Month with an exclusive art installation at the Time Warner Center.

Actress and singer Megan Hilty unveiled the installation on June 27, revealing her own personal photos that reflect her interpretation of blonde, and showing the world what blonde looks like to her. The art installation features a curated selection of images submitted by women across the country showcasing their visions of what it means to be blonde.

“It’s been so amazing to see what ‘blonde’ means to such a wide range of women,” Hilty explained. “What we all have in common is that our color really defines who we are—we think of ourselves as blondes first and foremost.”

To keep her first-day blonde color for Blonde Appreciation Month and beyond, Hilty uses John Frieda Sheer Blonde Everlasting Blonde shampoo and conditioner, infused with safflower oil and bergamot extract.  Formulated to protect the tones that keep blonde color pure, the duo prevents brassiness and fading to help maintain fresh color for up to 10 weeks. The duo also maximizes the brightness and radiance of blonde color while promoting soft texture.

 

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Sparkle Screen aims to bring some ‘sparkle’ to childrens’ sun care

BY Antoinette Alexander

FORT LAUDERDALE, Fla. — Looking to make sun care fun for children, GlitterTots has developed Sparkle Screen, an SPF 30+ sunscreen that has natural color and sparkles.

Created by two Fort Lauderdale moms, Meredith Madsen and Dianna Akers, Sparkle Screen is made in the United States from natural ingredients including aloe, shea butter, and coconut oil. Sparkle Screen glitter is non-aluminum, BPA free, paba and paraben free and contains natural broad spectrum UVA and UVB protection: titanium dioxide and non-nano zinc oxide.
 
“We created Sparkle Screen because we wanted a sunscreen that kids wanted to wear. After years of struggling to get my girls to apply regular sunscreen they now beg for it. With Sparkle Screen, applying and reapplying is easy and fun,” stated Akers, COO and co-founder of GlitterTots.

GlitterTots has multiple products in the works, and plans to launch additional products throughout the year.


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Oregon institutes PBM bill

BY Michael Johnsen

ALEXANDRIA, Va. — Oregon Gov. John Kitzhaber, a Democrat, has signed what the National Association of Community Pharmacy has characterized as groundbreaking reform legislation that applies reasonable standards to how pharmacy benefit managers audit community pharmacies, provides increased transparency into generic prescription drug reimbursement and ensures that PBM administrators of prescription drug claims are registered within the state.

Members of a Pharmacy Working Group, consisting of Oregon pharmacists, representatives of the Oregon Pharmacy Association, the National Association of Chain Drug Stores, NCPA, the Oregon Pharmacy Coalition, state legislators and representatives of the PBM community have collaborated on these issues over the past year, NCPA noted. 

“Oregon is demonstrating its leadership in the healthcare arena," stated Douglas Hoey, NCPA CEO. "This new law will help Oregon’s clinically trained pharmacists — the medication experts — to devote more time to their patients. The bill contains three notable provisions that will ultimately benefit any Oregon patient who enters a retail pharmacy."

Specifically, the bill will curb excessive pharmacy audit practices in pursuit of minor technicalities or trivial clerical errors. The bill will also require PBMs to update their reimbursement rates more frequently to better reflect the pharmacy’s actual drug acquisition costs, which can increase dramatically and virtually overnight. Also, the bill requires PBMs to register with the Insurance Division of Oregon, a step toward some level of regulatory oversight of the drug benefit management industry within the state.  


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