Medela launches state-of-the-art breast pump
MCHENRY, Ill. — Medela on Tuesday announced the nationwide launch of Sonata, the first smart breast pump to offer hospital-level performance in a personal-use breast pump weighing in at about two pounds. Sonata’s intuitive design is the quietest Medela breast pump, the company stated, and is now available in the United States from Medela’s online store, through retail partners and in select stores including Target and Walmart.
“We’ve spent the past four years researching, listening to moms and building what moms said they need to be successful,” stated Melissa Gonzales, managing director Medela USA. “Today, moms across the United States will have access to a new evolution in breast pumping. We’ve rebuilt the personal-use breast pump from inside and out, and we’re excited that Sonata will help support moms in their commitment to providing breast milk to their babies for as long as they choose.”
Medela’s research insights revealed that a pumping mom may face a number of obstacles during her breastfeeding journey — from the impact of product performance on her milk output, to the noise of her breast pump motor to getting access to help. Medela unveiled several new features of Sonata that address moms’ needs in their pumping journey.
Sonata’s Smart Solution connects to the digital breastfeeding support app, MyMedela, to track baby’s activities and get unlimited access to clinically proven support and expert tips. MyMedela pairs with Sonata to record pumping sessions, including the phase, rhythm and suction level. Sessions are tracked so mom only has to connect MyMedela with Sonata once, and a record of each session is stored.
Through the app, mom receives encouragement based on her goals, as well as real-time notifications directly to her smart phone, reminding her to charge her breast pump or complete a pump session.
A first for Medela, Sonata’s exclusive Responsive Pump Technology offers consistent pumping for her individual shape wherever she pumps, using sensors to detect changes in mom’s body (e.g., breast fullness) or in the environment (including elevation) which may impact normal vacuum pressure. RPT adjusts for consistent vacuum throughout the pumping session no matter where mom is, in flight, at the office or at the beach.
“We listened to countless moms from across the country who shared their commitment and their struggles, we listened to their needs, and we responded,” said Deanna Gilbert, director of user-centered design for Medela. “Sonata is more than a breast pump. It is an integrated system to help moms give their babies a healthy start, provide access to customized support and connect to our quietest, highest performing personal-use breast pump. As a mom, I’m honored to have been able to meet with moms and help design Sonata to meet their needs.”
Sonata is available in the United States for $399.99 through retail partners Babies R Us, Buy Buy Baby, Target, and Walmart, and from Medela’s online store.
EarlySense rings in New Year with new remote health sensor
LAS VEGAS — EarlySense on Tuesday announced it has created the first contact-free consumer health monitor capable of providing accurate information to users, their families and their caregivers on heart, breathing cycles, stress and sleep indicators.
"As the U.S. population ages, it is paramount that we empower our seniors and their families to age safely and respectably at home," stated Avner Halperin, CEO EarlySense. "For the first time ever, a contact-free sensing technology trusted by doctors to help them provide better care in hospitals is now made available for every home," he said. "LIVE by EarlySense is engineered with the intentions and needs of seniors, their families and their caregivers in mind – tracking health, helping optimize sleep and analyzing heart and breathing cycles so family members can rest assured regarding their loved ones' health and sleep patterns."
Based on the same contactless monitoring technology that has been used in U.S. hospitals and clinics for the last decade, LIVE by EarlySense provides people with critical information about vital signs so they can more proactively manage their own health.
By monitoring vital parameters during sleep, LIVE is able to collect hours of continuous health information every day. The simple-to-use app identifies changes in any of these health patterns, and alerts people when there are significant changes. This way, users can take action or even consult a healthcare professional before a real problem develops.
For family members and caregivers of aging parents, LIVE has remote access capabilities through the LIVE+ mobile app, which offers a peace-of-mind safety net, providing key real-time information from anywhere on their loved one's health patterns.
LIVE by EarlySense consists of two components that enable respectful and independent aging: an under-the-mattress piezoelectric sensor disk and the LIVE+ mobile app with remote access, which provides users with access to real-time vitals, daily sleep and wellness reports, and real-time user-configured alerts sent directly to family members and caregivers.
Initial users of LIVE have noted the importance of the data they receive, as they are able to share this information with their families and even with professional caregivers.
"I may not have the normal health complication markers," said one tester, "but because of this beta it has opened up the eyes of my doctor and myself into a possible issue to watch."
LIVE by EarlySense has a suggested retail price of $199.
NFI Consumer Healthcare completes e.p.t acquisition
BRISTOL, Tenn. — NFI Consumer Healthcare completed its acquisition of the e.p.t over-the-counter pregnancy test kit brand from Prestige Brands Holdings.
"We are extremely excited to be entering the women's health OTC market with the acquisition of e.p.t and embarking upon the next avenue of growth for our OTC business. NFI will build upon the sales and marketing efforts for e.p.t. and continue to focus on its expansion into existing and new market channels as we have done with Blue Emu which has grown over 300% during the 3 years of our ownership," said Susan Gregory, CEO of NFI.
e.p.t, established in 1977, are marketed in both analog and digital formats and are broadly distributed through the drug, mass, and food distribution channels.
"This divesture was a successful outcome as it enabled both Companies to move closer to their longer-term goals,” said Ron Lombardi, CEO of Prestige Brands. “NFI is well respected in the consumer healthcare channel and we believe this brand will be a strong addition to their portfolio."
A subsidiary of Gregory Pharmaceutical Holdings, NFI Consumer Healthcare manufactures, markets and distributes several brands of nutritional supplements in the health and beauty care category. Blue-Emu is NFI's flagship brand of Emu Oil products.