HEALTH

Medela launches Calma in the United States

BY Allison Cerra

MCHENRY, Ill. — A product exclusively designed for breast-fed babies has made its U.S. debut.

Medela said that its product Calma — a nipple used with a BPA-free breastmilk bottle designed to help babies to maintain their natural feeding behavior and transition from bottle back to breast — has been available in Europe and Canada since 2010. Calma is a part of Medela’s complete breastfeeding support system of pump, store and feed products. Calma’s one size/shape nipple is used for all stages of breastmilk feeding and also helps to reduce gassiness, the company said.

“Medela is always working to find new solutions for moms and babies by investing in research-based breast-feeding innovations,” Medela president Carolin Archibald said. “Calma is the latest advancement in breast-feeding science that is the result of many years of research and development with leading lactation consultants.”


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CHPA names two directors for regulatory, scientific affairs

BY Allison Cerra

WASHINGTON — The Consumer Healthcare Products Association has selected John Punzi and Jay Sirois to serve as directors of the organization’s regulatory and scientific affairs department.

Punzi will serve as director of quality assurance and technical affairs and will serve as coordinator for CHPA’s Product Quality and Operations workshop and the CHPA liaison to the manufacturing controls committee and its subcommittees. In addition, Punzi acts as CHPA’s industry liaison to external standards-setting agencies, including the U.S. Pharmacopeia, and oversees the industry’s involvement in USP monograph modernization. Punzi represents CHPA member companies as their delegate to the 2015 USP Convention.

Meanwhile, Sirois is serving as director of regulatory and scientific Affairs and is responsible for regulatory and scientific affairs activities, including cooperative programs with the Food and Drug Administration, ingredient safety and dietary supplement programs at CHPA.

CHPA’s regulatory and scientific affairs department currently is led by VP Barbara Kochanowski, while Marcia Howard serves as senior director.

“I’m thrilled to have such a strong and diverse team in regulatory and scientific affairs,” Kochanowski said. “We have a variety of projects where Jay’s regulatory and pharmacology expertise can be immediately applied. John’s chemistry and government team leadership skills will be critical in moving ahead our work with FDA and USP to modernize ingredient monographs, a priority project.”


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Nature Made selects ad agency of record

BY Allison Cerra

SAN FRANCISCO — Dietary supplement brand Nature Made has tapped a new advertising agency to lead all brand positioning and integrated marketing for the company.

Nature Made said Amazon Advertising would serve as the company’s new agency of record. Amazon Advertising, Nature Made said, will be responsible for creating national advertising campaigns that incorporate both traditional and digital media. The agency’s clients include such brands as Kashi, Bear Naked, P&G’s Naturella brand and Yogi Tea.

"Nature Made takes great pride in our science-based approach and superior quality," Nature Made VP marketing Erin O’Malia Gehan said. "From the beginning, Amazon fully understood and embraced our principled approach to making high-quality products that consumers can trust to deliver the nutrients they need, as its own guiding principles are strikingly similar. We feel there is a cultural fit between the two organizations and we look forward to working together."

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