HEALTH

Medela launches Calma breastmilk feeding system into mass, specialty

BY Michael Johnsen

MCHENRY, Ill. — The Calma breastmilk feeding system from Medela, which helps emulate the breastfeeding experience for babies, is now available in major national retail stores, Medela announced Thursday. Calma is a research-based nipple used with a BPA-free breastmilk bottle, designed to help babies maintain their natural feeding behavior and transition from bottle back to breast with ease.

With Calma, breastmilk flows when babies create a vacuum so they can feed, pause and breathe — which mimics their feeding behavior at the breast. As a result, Calma’s unique vacuum technology allows mothers to provide pumped breastmilk to their babies, and easily transition babies back to feeding at the breast.

"The same Calma nipple can be used throughout the entire feeding experience since baby controls the flow," stated Carolin Archibald, president of Medela. "With Calma more conveniently available, it’s easier for moms to take advantage of this latest advancement in breastmilk feeding."

Calma is now available in three retail chains around the country — Babies R Us, Buy Buy Baby and Target — in addition to juvenile specialty stores and online retailers. 

 

 

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Walmart, Sam’s Club launch new contact lens program for 2013

BY Alaric DeArment

BENTONVILLE, Ark. — Walmart and Sam’s Club are introducing a new contact lens program for 2013, the retailers said Thursday.

The new program will allow customers to visit Walmart’s or Sam’s Club’s website or call a toll-free number to place contact lens orders and have them delivered to their homes, with free shipping available for orders of more than $50. In addition, the two are offering low prices for certain Acuvue, Air Optix and Biofinity lenses, while Walmart is planning to launch its private-label Equate brand in February.

"At Walmart and Sam’s Club, we are always looking for ways to make it easier and more affordable for our customers to live healthier lives," Walmart health and wellness division president John Agwunobi said. "This new contact lens program, coupled with our in-store Vision Centers and in-club Optical Centers, provides our customers with a true one-stop vision solution."


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RightSize introduces small smoothies

BY Alaric DeArment

CHICAGO — A company that makes smoothies for dieters has introduced a new small size designed for convenience.

RightSize announced the launch of 8-oz. single-serve packs of its smoothies in the Lean Cocoa Bean, SkinniVanilli, Slend-A-Berry and Leano Cappuccino flavors.

"Today’s lifestyles are so hectic; we believe it’s important to make losing weight as easy and convenient as possible," RightSize brand manager Laurie Chapman said. "The single-serve packs can be tucked in a purse, desk drawer or travel bag for a nutritious meal anytime, anywhere."

 

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