PHARMACY

Medco’s new campaign shows patients’ healthcare solution is ‘obvious’

BY Alaric DeArment

FRANKLIN LAKES, N.J. Pharmacy benefit manager Medco Health Solutions has a new advertising campaign to attract patients to its newest service, Medco said Friday.

Working with the communications firm OgilvyOne, Medco has created a series of television and print ads, as well as Facebook, Twitter and YouTube channels with the character of “Dr. Obvious, Ph.D.” to disseminate the message that patients using The Medco Pharmacy could save up to $300 on their long-term prescription drugs.

“Rather than bombarding people with information about their health benefits, our goal is to cut through the clutter and change the status quo by using humor and a sense of the absurd to underscore why choosing The Medco Pharmacy is the obvious choice for savings and safety,” Medco chief branding officer Jay Silverstein said. “While Dr. Obvious, Ph.D., talks about The Medco Pharmacy, he also discusses other incredibly apparent observations that his team has come across related to everyday life.”

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Target to expand its retail clinic presence

BY Antoinette Alexander

MINNEAPOLIS Target is looking to open eight new clinic locations this September, which includes new clinics at Target stores in Chicago and three in the Palm Beach, Fla., area.

Target introduced the Target Clinic in 2006 and currently operates 28 nurse practitioner-staffed locations in Minnesota and Maryland.

"Target is committed to helping our guests and team members achieve total well-being," stated Keri Jones, SVP health and beauty for Target. "By offering convenient, affordable and high quality care with no appointment necessary, Target Clinic is the perfect solution for busy families."

Construction is underway at the Evanston, South Loop and Near North Chicago Target stores. In early June, construction will begin at the Broadview and Tinley locations as well as the three Palm Beach-area Target stores. The eight new Target Clinic locations are expected to be open in early September.

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Costco installs health kiosks in Canada pharmacies

BY Alaric DeArment

PORTLAND, Ore. — Mass merchandiser Costco is adding information kiosks to its 25 pharmacies in Canada’s Ontario province.

Aisle7, the U.S.-based company that makes the kiosks, said the kiosks would make customer self-care education on generic and branded drugs, as well as drug information, available through an interactive kiosk-based display.

“We’re excited to offer our shoppers the Aisle7 program as an extention to the services we provide in our pharmacy,” Costco assistant VP pharmacy eastern division for the United States and Canada Rick Duffy said. “Aisle7 provides us with a credible, easy-to-use information resource for our shoppers, as well as a customizable marketing platform to promote our monthly health events.”

 

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