BEAUTY CARE

Medagate launches first dual network healthcare spending card

BY Michael Johnsen

ATLANTA — Medagate, a wholly owned subsidiary of InComm Holdings, on Monday announced the launch of the MasterCard Dual Value Health Card, the first dual network healthcare spending card. The Dual Value Health Card enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives.

“Effective participation in wellness programs requires advanced functionality and deeper levels of member engagement," commented David Wade, president of Medagate. "The drive toward rewarding healthy behavior will be accommodated by a new generation of customizable payment tools linked to familiar debit and prepaid cards that provide instant rewards and discounts at the point of sale,” he said. “Our experience in Medicare and Medicaid markets has shown that the availability of a targeted benefit can have a measurable impact on health behavior.”

By combining MasterCard’s payment network with InComm’s closed-loop payment system, the Dual Value Health Card can be swiped at the point of sale and routed to an open-loop or closed-loop processor, allowing the cardholder to offer payment on eligible items while simultaneously receiving targeted incentives, all in real time and right at the POS.

There are a multitude of product opportunities provided by the Dual Value Health Card. For instance, it can act as a defined contribution purse funded as a tax-deferred savings option such as a Health Savings Account, Health Reimbursement Arrangement or Flexible Spending Account. With the Dual Value Health Card benefits administrators can add a closed-loop network to fund general purchases or direct spending to an individual product or SKU number.

For example, administrators can designate spending for certain items, such as flu shots, prenatal vitamins or smoking cessation products. Retailers and benefit providers can also offer coupons or special promotions to specific populations (for example, allergy sufferers on the first day of hay fever season). Funds and items on defined contribution and controlled spend lists can be reloaded and redefined at any time.

“We believe the Dual Value Health Card will play an important role in the future of wellness initiatives while driving additional foot traffic to our retail partners’ store locations,” noted Brooks Smith, president and CEO of InComm. 

DSN last month had an opportunity to speak about Medagate’s new 2.0 restricted-spend platform available through Fred’s Super Dollar Stores as well as the evolution of incentive programs. To have a listen click here. 

Smartphone users can access the mp3 here. 


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Unilever’s Axe to send 22 consumers to space — yes, space — with new Apollo campaign

BY Antoinette Alexander

TORONTO — Unilever’s Axe is going where only few have gone before by giving consumers the ultimate out-of-this-world experience: A trip to space.  To recruit consumers for the journey, Axe is creating the Axe Apollo Space Academy with one of the first men to walk on the moon, Buzz Aldrin.

 
By joining AASA at AXEApollo.com, guys and girls will have a chance to compete for 1-of-22 tickets to travel to space on a flight with international space agency Space Expedition.

In the biggest product launch in its 30-year history, Axe is asking guys and girls from 60 countries in 45 languages around the globe to sign up for the AASA by creating their astronaut profile on AXEApollo.com and telling the world why they deserve to go to space. 

"Space travel for everyone is the next frontier in the human experience," stated Buzz Aldrin, legendary astronaut and pilot of the Apollo 11 spacecraft that landed on the moon in 1969. "I’m thrilled that Axe is giving the young people of today such an extraordinary opportunity to experience some of what I’ve encountered in space."

Axe, known as Lynx in some parts of the world, with SXC has secured 22 seats aboard the suborbital spacecraft, aptly named, the Lynx. SXC, led by CEO Michiel Mol, operates XCOR Aerospace’s Lynx suborbital space plane that will take passengers more than 100 kilometers into space, achieving astronaut status.

"The Axe Apollo launch is the biggest and most ambitious in the Axe brand’s 30-year history," stated Tomas Marcenaro, global VP for Axe. "For the first time, we’re simultaneously launching one global competition in over 60 countries offering millions of people the opportunity to win the most epic prize on earth: a trip to space — yes, actual space.

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Clint Eastwood’s daughter to be the new face of Too Face Cosmetics

BY Antoinette Alexander

LOS ANGELES — Prestige cosmetics brand Too Faced Cosmetics has tapped Francesca Eastwood as the new face for its fall 2013 collection, which launches in July.

Working directly with Too Faced cofounders Jerrod Blandino and Jeremy Johnson, Eastwood will participate in print advertising, merchandising materials (in-store and Web) and personal appearances throughout the year.

The 19-year-old California native was recently named Miss Golden Globe 2013 by the Hollywood Foreign Press Association. She struck a chord with the brand in recent press publicizing "Mrs. Eastwood & Company," the E! reality television series that she shares with her family. She is the daughter of Clint Eastwood and actress France.

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